This episode features a chat with Eric Yaverbaum, CEO of ⁠Ericho Communications⁠ and author of Public Relations for Dummies and Leadership Secrets of the World's Most Successful CEOs.

He uses the latest influencer scandals (e.g., with Twitch star Kai Cenat and YouTuber Mr. Beast) as a lens to view the state and future of crisis management. Eric speaks at length about

It was a fun and interesting conversation. Eric shared examples, citing some famous names he has worked with (celebrities, influencers and brands). He shed light on these topics and others:

Thanks, Eric, for joining and sharing your insight!

Host Bob Geller spoke with Stacey Ross Cohen recently about her new book, Brand Up (co-authored by Jason Shaffer and Alan Katzman), and the personal and company branding connection.

Stacey is an accomplished PR pro and entrepreneur who earned her stripes on Madison Avenue and at major TV networks before launching and growing her own agency, Co-Communications.  She is a frequent speaker at TedX and industry conferences.

We discussed the challenges and opportunities in personal branding, from the junior employee to the C-suite, covering these topics and others:

Thanks for tuning in! And thank you, Stacey, for sharing your insights.

It was a wide ranging discussion which covered these topics:

We had a great conversation. Since body language is inherently visual, you may want to watch the video on video-enabled podcasts or our YouTube channel. Thanks for tuning in! And thank you, Gregory, for sharing your insights.

Here is The Behavior Panel website and a link to Gregory Hartley's books - he's written ten on the topic.

For more information or to suggest guests or topics, please email [email protected]

Last time the podcast covered ChatGPT and its impact on PR, media and other fields. In this episode, we invited a panel of experts to discuss the adoption of LLM, generative, and other forms of AI in PR. Two vendors and a PR tech blogger spoke at length about challenges, opportunities and use cases.  Host Bob Geller moderated the session which, included

We covered these points and others:

Thanks for tuning in! And thank you, panel, for sharing your insights with PR, Done & Doner.

For more information or to suggest guests or topics, please email [email protected]

Is ChatGPT a threat or opportunity for creative and knowledge-driven fields like PR and journalism?

We invited two PR pros and  an AI wonk / entrepreneur to help us understand what is happening and where things are going.  Host Bob Geller moderated the discussion with these panelists:

It was a lively and wide ranging conversation.  The participants covered these points and others:

Please contact [email protected] to offer feedback, and suggest topics and podcast guests.  Thanks for tuning in!

PR, Done & Doner kicks off a new season with a discussion about achieving and proving great PR results.

Renée Warren of We Wild Women, an agency that helps female entrepreneurs turn vision into impact, shares her experiences over many campaigns involving startups and tech companies.   Host Bob Geller spoke with Renée about these topics:

Renée is a dynamo, a great speaker, author, entrepreneur and a fellow podcaster.  You can read more about PR attribution in her article on the PRowly blog

https://prowly.com/magazine/pr-attribution/

About Renée Warren:

Renée Warren is an award-winning entrepreneur, inspirational speaker, author, and founder of We Wild Women, a platform that helps women-led businesses amplify their visibility. She’s also the host of the celebrated podcast, Into the Wild, a program that features curated interviews with women entrepreneurs and provides actionable advice to women who are launching or growing their own dream businesses.

Renée firmly believes that the best advice comes from someone who has successfully done it before. Her approach to PR comes from over 23 years of experience as an entrepreneur, running marketing and PR agencies, and being an unapologetic risk-taker.

When she's not crafting the ultimate pitch for her clients or podcasting, you can find Renée spending time with her family. In addition, she loves CrossFit, travel, and refining her drumming skills.

This special episode of PR, Done & Doner features highlights from interviews over the past year.

It wasn't easy picking the best moments, because there were so many truly great guests covering important topics.  Here, we share insights that the hosts found to be interesting, informative and actionable, in snippets of 1-3 minutes each. We have combined experience of many decades of PR work - yet learned new and surprising things through these interviews.

So check it out. The podcast includes three groups of clips, about creating influence, executive leadership, and PR in tech segments, featuring the following speakers:

There were many other great moments and speakers, feel free to go back and binge on our episodes.  We will be running other roundups, as it is impossible to get everything into one episode.

Thank you PR, Done & Doner fans - wishing you joyous holidays and a happy new year!

PR, Done and Doner sometimes takes a deep dive into the verticals that Fusion PR serves.  In this episode we explore the state of buzz, innovation and funding in insurtech, via a panel of experts:

It was an informative conversation around these questions and others.

Bios

Layla Atya

Before joining the insurance industry, Layla spent eight years in the Middle East, creating predictive models to understand behavior and the emergence of insurgencies in Iraq.  In 2016 Layla transitioned to insurance, which allowed her to combine her technology and legal expertise to improve the underwriting processes. After working for Victor Insurance for four years, she became the principal insurance consultant and the CEO of her first US-based company - Zala Technology. Zala was created to serve rising insurtech companies in the United States. In 2021 Layla founded an insurtech in the transactional liability space. Quantumerge officially became the first insurtech servicing small transactions in the United States.

David Gritz

David Gritz is an InsurTech community leader, public speaker, and InsurTech advisor. He has been featured in recognized Insurance media including Carrier Management, Digital Insurance, IIR, AM Best TV, and the Re/Image Podcast. David is the co-founder of InsurTech NY, the largest InsurTech community in the NY metro area. David also serves as a strategic advisor to high-growth InsurTechs to help them go from concept to scale. Previously David has served as the Director of Innovation for the Silicon Valley Insurance Accelerator (SVIA) and has led product at Zero, a behavioral safety focused InsurTech acquired by EverestRe. He holds a J.D. from the Mitchell Hamline School of Law and business and industrial engineering degrees from Lehigh University.

Mark Hollmer

Mark Hollmer is a veteran journalist who has covered the property/casualty insurance industry for more than a decade. For Key Media he helped launch two technology email newsletters focused on insurtech and mortgage fintech, respectively. At Wells Media, he wrote about the property/casualty insurance industry and co-edited a daily email newsletter for Carrier Management. He also launched a twice-monthly InsurTech newsletter in June 2019, under the Carrier Management umbrella. In addition, he helped plan and execute online InsurTech events for Wells, designing content and curating speakers. 

To contact Bob Geller about the podcast or features he can be reached at [email protected]

Most startups recognize the key role of industry analysts, and the value of getting into their reports.  But they may not understand exactly how (and when) to engage analysts for best results. Now,  the Universtiy of Edinburgh, with analyst relations experts Robin Schaffer and Chris Holscher, have released the results of a groundbreaking study that sheds light on the topic.

We had Robin and Chris on the show to discuss the research, which is based on a survey of 500 startups, VCs, accelerators and industry analysts.

They explained how the study refuted common myths, and shared actionable insights to help startups understand how and when to engage analysts, what to expect and how to improve collaboration and results, including:

Thank you, Robin and Chris, for coming on the podcast and discussing the research.

You can contact Robin Schaffer via her email [email protected].  Feel free to reach out to Chris Holscher on LinkedIn.

To contact Bob Geller about the podcast or features he can be reached at [email protected]

To obtain the report, you can visit either of the following links:

https://www.holscher.one/ssia

www.schafferar.com/ssia

Can you ace media interviews and up your exec preso skills by learning to channel your inner George Clooney or Meryl Streep? In this episode Brette Goldstein shares her advice and insight, as someone who helps both actors and executives put on their best performances.

Brette chatted with host Bob Geller, and explained:

Brette Goldstein

Brette Goldstein has cast over 50 films, five TV series, over 300 commercials, countless plays, seven pilot presentations, and various new media projects.  Brette also works with executives at large, well known enterprises, non profits, and tech startups, bringing their authentic voice to the “role” for presentations, interiews, etc.

You can read her full bio and find Brette's contact details at https://www.brettegoldstein.com/