Welcome to our first PR, Done & Doner podcast.  In this episode, Bob Geller interviews Robin Schaffer, an industry analyst relations expert.  Her company Schaffer AR helps B2B tech companies maximize results with analysts and get into the reports.  Here, Robin counters myths and misperceptions about analysts, answers the most common questions asked by PR teams, and explains how to influence these key influencers.

Robin Schaffer's Book "Analysts on Analyst Relations" is available on Amazon using the following link: https://www.amazon.com/Analysts-Analyst-Relations-Robin-Schaffer/dp/0906378133

You can contact Robin Schaffer via her email [email protected]

To contact Bob Geller about the podcast or features he can be reached at [email protected]