PR: Done & Doner

Episode 7: The State of PR Tech, with Frank Strong of Sword & the Script


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In this episode, acclaimed PR blogger/influencer and tech PR pro Frank Strong joins host Bob Geller to discuss the state of PR tech.

We have always relied on various tech tools, but they are becoming increasingly important amidst shortening news cycles and a fragmented media landscape.

Tech marketing and PR folks probably know Frank and turn to his blog Sword & the Script as a resource. He has become an authority on PR tech, and shares his insight with the PR Done & Doner audience, answering these questions and others.

  • The state of PR tech: Is it still lagging ad and martech?
  • What tech tools should the typical agency or internal PR team have in their quiver?
  • What is the point of all this tech, anyway?
  • Point solutions vs. suites, incumbents vs. startups
  • Has AI made a big impact?
  • Why does blogging make you a better PR pro?
  • Bob and Frank also discuss PR blogging and social media, and Frank shares his thoughts on the Russian invasion of Ukraine.   He worked in the military for the first part of his career and offers great insight, especially regarding PR implications, e.g. answering: “Is it OK to newsjack this?”

    You can email Frank at: [email protected]

    Here are some of his relevant posts:

    • 9 Corporate Characteristics to Look for When Buying Public Relations Software
      • Presentation: The PR Technology Landscape 2022
      • 8 Innovations in Public Relations Technology to Watch
      • The Making of Cision: A Brief History of 18 M&A Transactions that Consolidated a Sizable Chunk of the PR Tech Market into One Company
      • Want to come on our podcast?  Have an idea for a show?  Please email [email protected] with your suggestions, and thanks for listening.

        You can see the videos of the interviews on Fusion PR's YouTube channel.


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        PR: Done & DonerBy Bob Geller