On Episode 2, guest Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joins host Bob Geller to discuss how tech companies can achieve market leadership.

It's a noisy and competitive world in technology. How to stand apart? It gets down to creating and owning a category.  Kevin will offer learnings based on his many years working as a consultant, top journalist, and co-author of Play Bigger.

We also get into PR tactics, explore what tech marketing can learn from infomercials, and how to reinvent the press release.

Kevin's book "Play Bigger" is available for purchase on Amazon: https://www.amazon.com/Play-Bigger-Dreamers-Innovators-Dominate/dp/0062407619

You can contact Kevin Maney via his email: [email protected]

To contact Bob Geller about the podcast or features, he can be reached at [email protected]

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