PR: Done & Doner

Episode 3: "SEO Clarity" with Mark Traphagen


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On Episode 3 guest Mark Traphagen,  VP of Product Marketing and Training for SEOclarity, joins host Bob Geller to discuss the state of SEO and relevance for PR.Search continues to drive most website traffic, yet many in the PR field are unsure of how to leverage it for the best content and earned media results.Mark is an award-winning veteran of Internet and search marketing. He sheds light on the following questions and topics:

  • The latest updates to Google's search algorithm
  • Blogging and website content for improved SEO and PR
  • Can startups displace the giants in search results?
  • Why good UX is so important
  • How to combine SEO and PR for the best results
  • Interact with Mark Traphagen:

    Twitter: https://twitter.com/marktraphagen

    LinkedIn: https://linkedin.com/in/marktraphagen

    Other resources:

    seoClarity SEO & Content Marketing Learning Center

    https://www.seoclarity.net/seo-content-learning-center

    FREE Spark Content Optimizer Chrome extension:

    https://www.seoclarity.net/spark-content-optimizer/

    FREE Schema Builder & Tester (tool for implementing structured data code on your site) https://schema.dev


    To contact Bob Geller about the podcast or features, he can be reached at [email protected]

    Want to be a guest on a future episode?

    We'd love to hear who you'd like us to feature as a guest. Simply reply to this email and let us know who you think would be a great fit—even (and especially) if that's you!


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    PR: Done & DonerBy Bob Geller