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Eric Yaverbaum on Crisis Management Lessons from the Latest Influencer Scandals
This episode features a chat with Eric Yaverbaum, CEO of Ericho Communications and author of Public Relations for Dummies and Leadership Secrets of the World's Most Successful CEOs.
He uses the latest influencer scandals (e.g., with Twitch star Kai Cenat and YouTuber Mr. Beast) as a lens to view the state and future of crisis management. Eric speaks at length about
crisis strategy with newer social platforms such as TikTok and Twitch, and impications for crisis comms in the next six months to ten years and beyond.
It was a fun and interesting conversation. Eric shared examples, citing some famous names he has worked with (celebrities, influencers and brands). He shed light on these topics and others:
Thanks, Eric, for joining and sharing your insight!
View all episodes
By Bob GellerThis episode features a chat with Eric Yaverbaum, CEO of Ericho Communications and author of Public Relations for Dummies and Leadership Secrets of the World's Most Successful CEOs.
He uses the latest influencer scandals (e.g., with Twitch star Kai Cenat and YouTuber Mr. Beast) as a lens to view the state and future of crisis management. Eric speaks at length about
crisis strategy with newer social platforms such as TikTok and Twitch, and impications for crisis comms in the next six months to ten years and beyond.
It was a fun and interesting conversation. Eric shared examples, citing some famous names he has worked with (celebrities, influencers and brands). He shed light on these topics and others:
Thanks, Eric, for joining and sharing your insight!