Carla helped shepherd the advertising world to a digital future as President of OgilvyOne in the '90's and is now Executive Partner, Chief Executive, Ogilvy Consulting, and Chief Digital Officer, The Ogilvy Group.

Episode Timeline

3:15 How it all began...

4:50 We started to use it for marketing... called it "Brochureware"

6:30 Biggest consolidation in advertising history...

10:50 The beauty of having the consolidated IBM business

12:25 We did a global Yahoo buy... the first one ever!

14:20 I think people have always been attracted to working at Ogilvy

16:30 The vibe of the whole thing was just massive growth *

19:00 We pioneered the whole idea of integrated marketing

20:35 If you didn't have respect of the creatives... FORGET IT!

23:00 CPG stayed out of the picture for a really long time.

24:20 I was an expert in search for about four minutes...

29:25 It was in the David Ogilvy tradition of "We sell, or else!"

30:15 Did the Ogilvy brand help with client conversations?

33:35 Are there any "nightmares" that come to mind? *

36:45 If you don't fail early, you're going to be really late to the party.

40:45 The thread of "We sell, or else!" continues, yes?

42:45 Was there a definitive time where digital was embraced?

44:00 In the 90's I didn't need to do "new business." I just walked in the door!

48:05 Biggest factor was, "Did you get the targeting right?"

49:15 Where are you headed now?

53:10 It feels a bit like it did back in 1997...