In this episode, you will learn why a simple press release isn’t enough when trying to connect with someone at your local news outlets.  Find out how many news organizations in your community you should connect with, what types of content those news outlets and reporters are actually looking for, how to pitch that content to them so they will actually cover it, and how often you should reach out to local media.  You will also get a bonus tip on how to handle crisis communication in the media.