Off Your Rocker, A SeniorVu Podcast

Did you know that when a prospect’s call is transferred to a sales team’s voicemail, 90 percent of the time the caller hangs up without leaving a message? Those prospects are left on the table. Even when you do call a lead back, many times it can go unanswered because the prospect thinks the call could be spam. Now sales teams are tasked with finding new ways to connect with the lead instead of going to spam. 

Our guest today on the Off Your Rocker podcast is Scott Payne, a leader in the mortgage and lead management business since 2004. Payne is the Founder of SDP Solutions, a Lead Management Consulting firm that assists sales organizations with optimizing and improving lead conversion metrics. 

In this podcast, you will learn how to optimize your sales process so you can convert more leads.

Key Takeaways from the episode

(01:30) The importance bringing on new customers 

(07:32) How to align your sales team with your company goals 

(09:30) Evolving technology in lead management 

(12:20) New sales technology you need to know 

(15:01) How to keep your messages out of the spam folder 

(19:05) Never missing a lead on the weekend 

(29:12) Senior Living lead management tips 

(40:00) How to increase engagement post sale 

Change is hard and new habits are tough to stick to. 

This can be a truism of life, including when it comes to  moving into a senior living facility. Residents go through a big life change by moving someplace new and it can be difficult to participate in the wellness activities being offered. 

Our guest today is an expert on wellness in senior living facilities, and is passionate about helping seniors live a more holistic healthy lifestyle in their communities.

Listen to learn: 

• How to bridge the marketing and sales side of senior living with the health and wellness side of senior living 
• Tips on how to help a resident see the need for a holistic wellness plan
• How to get someone who has moved into your senior moving facility to engage in wellness activities immediately

HIT THE HIGHLIGHTS

(02:17) Where to start with your content strategy 

(07:10) The best way to deliver content to residents once they are in the community. 

(13:45) Do communities need to offer an active lifestyle to be attractive to future residents? 

(19:41) How to move past the barriers and create a lifestyle change for your senior residents. 

(21:46) How to help your residents stick to a wellness plan in your community. 

(26:15) How to turn wellness interests into a marketing opportunity. 

Staffing is an ongoing issue in senior living and senior care.  Most communities experience a 50% staff turnover each year. In-home services and senior living communities are often looking for new team members…everyone from nurses, certified nursing assistants to office staff and dining crew. Many communities often don’t have the resources to connect with top applicants fast enough.  In this episode of Off Your Rocker: A SeniorVu Podcast, Jeff Davidson, SeniorVu’s Vice President of Platform Services takes us through the applicant management system and shares the results of a case study that we believe is very compelling, but we’ll let you decide for yourself! 

In this episode of Off Your Rocker: A SeniorVu Podcast host Valissa Smith talks with Nicole Will of willGather, and Creator and Host of the willGather: Navigating the World with Your Aging Loved One Podcast. Nicole has a gerontology degree, worked in senior living several years right out of college and is now using that knowledge, education and experience to connect and work with families who are on the journey to find care for their loved ones. 

In this episode of Off Your Rocker: A SeniorVu Podcast guest James Lee of Bear Wise Consulting discusses ways communities can take the change that was forced on the industry during the pandemic to build momentum for more and much needed change in 2021 and beyond.

A SeniorVu client was recognized as one of the Top 5 ‘Best in Wellness’ senior living communities in North America, a 2020 ICAA NuStep Pinnacle Award. It’s a prestigious honor, so we asked them to join us on Off Your Rocker: A SeniorVu Podcast to share their secret to success and by golly, they did it! 

Getting your brand above national senior living brands and large 3rd party lead providers in online searches has been an ongoing complaint from communities across the country.  It’s a pain point our clients ask about often: “How can I get my community to rank better in search engines? And how do I manage search engine optimization?”  Great questions!

In this episode of Off Your Rocker, we invited James Merson to join us. James is the Chief Customer Officer at Caresmartz, Inc. which is a technology platform built to support the in-home care industry.  It was founded about 10 years ago and its primary focus is on providing software to home care agencies which helps them manage their staff and their clients more efficiently. 

In this episode of Off Your Rocker, host Valissa Smith takes a close up look at the purpose and value of placement agents like Kelly who is really an educator.  She has built her latest career to help others just like her, becoming that person she longed for when she was just 23 making one of the biggest decisions of her life for her grandmother.  We talk about how to determine which placement agents are legitimate and which ones are not, and she offers important examples and great advice to senior living communities when it comes to helping families transition their loved ones into a community successfully. And yes, we even get Kelly to spill the beans on a celebrity story from Hollywood!

With all the vaccine information swirling around on social media and not completely clear on the official websites, we invited Ann Cheverton on the podcast to help us separate fact from fiction.  Ann is Senior Vice President of Resident Services for Bickford Senior Living and wants nothing more than for everyone to get the vaccine so we can get life back to some sense of normalcy.