In this episode of Off Your Rocker: A SeniorVu Podcast Lee Ann O’Brien, Chief Marketing Officer with the McGregor Foundation begins by sharing the history of the foundation and the purpose behind their mission, which is s a great reminder of why so many of us got into this industry to begin with – to truly do what is truly right for seniors regardless of their life’s circumstances.  After all, they have contributed years to our families, our communities and our country.

In this CEO to CEO episode of Off Your Rocker: A SeniorVu Podcast, SeniorVu’s Founder, Tim Donnelly has a conversation with O’Keefe worth listening to. Not only to understand why Nate wanted to solve this problem for families but to hear about the evolution of Roobrik and to learn where he and his team plan to take the company.  Find out why Roobrik looks like a survey but is more of a guidance tool to empower the user to take action.  Learn how it takes a family’s current situation – their readiness, values, preferences and finances – to guide them toward the best decision for their loved one.

There is no doubt that one of the biggest sales and marketing challenges during this COVID-19 pandemic is connecting with families and prospects.  Without the ability to hold events inside a community, or even meet families in their homes senior living sales and marketing teams are searching for professional virtual experiences that will allow them to develop rapport with prospects.  In this episode of Off Your Rocker: A SeniorVu Podcast Valissa Smith, Senior Vice President of SeniorVu and Billy Daniels VP of Digital Marketing share with the audience the tips and tricks to producing a successful virtual event.

Podcast host Valissa Smith, Senior Vice President of SeniorVu learns from Mike Roberts, Business Development Manager of Ascension Living’s Live at Home about how this service works and why Mike is involved.  Most people in St. Louis remember Mike from his days as KSDK’s broadcast meteorologist.  Upon retirement about 4 years ago, Mike found Live at Home to be a perfect fit for a second career.  His genuine connection to seniors in the St. Louis community makes this new position a great fit for Mike. 

In this podcast, Andrew talks with Stephanie about how upon arrival at HumanGood he set out to assess their current situation by collecting numbers and data points.  Andrew’s goal was so much more than simply the rate of salary growth versus revenue, but also how much overtime pay, double time pay and agency hiring fees were costing the company overall.  

Terry Thompkins is not only the Regional Executive Director of this beautiful place, but he is a resident there.  In this Community Spotlight episode of Off Your Rocker: A SeniorVu Podcast hear why Terry and his wife call Alexian Village home, why they are big fans of this continuing care retirement community and find out about the upcoming virtual event: Reopening Together: Real Residents and Families Talk About Safety and Comfort at Alexian Village.

Hollie Kemp spent most of her career on the front lines of the senior living business. She joined the Sagely team after using their product and services in her own community.  She says the platform is simple to use and provides valuable data that helps caregivers track the resident’s well-being.  But more importantly, Hollie says, the platform helps communities become more aware of any chances the senior might have before it becomes too serious.  Hollie shares examples of the video and photo components which are a couple of the favorite features for residents and families. When the caregiver takes a photo, they can simultaneously send it to all resident family members, so everyone gets notified at once.  Join Valissa Smith as she learns more about the Sagely platform.  

The Spires at Berry College just opened its doors in Rome, Georgia so Off Your Rocker host Valissa Smith pulled up a chair with Morgan Lamphere, Vice President of Marketing for Greenbrier Development to learn all about it.

Find out about the magic team behind this latest Greenbrier Development and exactly how they handled all of the sales and marketing inquiries about The Spires over the last year or so!

Alex and Tim also discuss how to spend quality time with fewer leads, which prospects may most likely benefit from a move to senior living, the rising acuity levels likely to occur and who would be a great fit for your community. Surprisingly, finding those leads may be easier than you think! And perhaps most importantly in this episode of Off Your Rocker: A SeniorVu Podcast Alex and Tim discuss how to build a stronger, more trusting relationship in the future with those prospects who you already have in your sales pipeline. 

Christy Cunningham, Vice President of Sales and Marketing at Judson Retirement Community, wrote an article and shared it on LinkedIn about what communication practices she believes communities should consider now and even after COVID-19. 

Her article sparked so much interest, that SeniorVu invited Christy on Off Your Rocker: A SeniorVu Podcast to discuss further.