Change is hard and new habits are tough to stick to. 

This can be a truism of life, including when it comes to  moving into a senior living facility. Residents go through a big life change by moving someplace new and it can be difficult to participate in the wellness activities being offered. 

Our guest today is an expert on wellness in senior living facilities, and is passionate about helping seniors live a more holistic healthy lifestyle in their communities.

Listen to learn: 

• How to bridge the marketing and sales side of senior living with the health and wellness side of senior living 
• Tips on how to help a resident see the need for a holistic wellness plan
• How to get someone who has moved into your senior moving facility to engage in wellness activities immediately

HIT THE HIGHLIGHTS

(02:17) Where to start with your content strategy 

(07:10) The best way to deliver content to residents once they are in the community. 

(13:45) Do communities need to offer an active lifestyle to be attractive to future residents? 

(19:41) How to move past the barriers and create a lifestyle change for your senior residents. 

(21:46) How to help your residents stick to a wellness plan in your community. 

(26:15) How to turn wellness interests into a marketing opportunity.