In this episode of Change Bites, host Rafaa Mustafa explores how personas can transform the way change is designed and delivered. More than just profiles, personas ground strategies in real needs and help leaders see change through the eyes of the people impacted.

🎯 What you'll learn:

• What makes a strong persona — snapshot and human story

• How many personas are “enough” without adding complexity

• A step-by-step approach to building and testing

• Practical ways to use personas in comms, training, and resistance planning

• Why personas must stay alive and active throughout the change journey

It’s practical, clear, and packed with real-world guidance to keep change people-centred.

🎧 Tune in and explore the Persona Playbook today.