A clear change vision is more than just a sentence in a slide deck — it’s the anchor that gives your change strategy purpose, clarity, and direction.
In this episode of Change Bites, we break down how to create a change vision that actually lands — one that inspires action, sticks with people, and adapts to the realities of both exciting and difficult change.
You'll learn:
• Why a change vision is essential to engagement and adoption
• Where to use it practically across your program
• A 4-step method to write one that’s clear, credible, and human
• How to test it using the 7 Cs framework
• Real-world examples for cybersecurity, digital learning, and restructures
• How to adjust tone and messaging when the change involves role impacts
Whether you're launching a new platform or navigating difficult transitions, this episode will help you build a message that leads with purpose — not just process.
This episode draws on thinking from The Change Practice Playbook — a fantastic resource for practical tools, principles, and conversations to strengthen change leadership and capability.
🔍 Plus: Grab the Insights Snapshot with vision examples and a checklist via Rafaa’s LinkedIn.