Coach Sean talks about his own life in this episode to provide an example on how to focus on the process over the product. He shares information about starting out a business in 2019, trying to start it within the pandemic, and operating now currently. Within those  two years he has learned a lot about what it is he did well and what he fell short of doing. More importantly he realized as he improves his process to make a product the product improved dramatically. Within this episode you will hear the lessons he figured out and applied to help him grow as a coach and as a person in life.