Welcome back to Season 2 of Latte.

In this episode, Sarah and Engy Alkahery explore the foundation behind every strong business boundary: values.

Many founders struggle with boundaries — with clients, team members, and even partners. But the real challenge often isn’t the boundary itself. It’s the lack of clarity around what the business truly stands for.

Because boundaries are simply the protection of your values.

In this conversation, we discuss:

• Why boundaries in business must be built on clear values

• How to identify your business values and define what your brand stands for

• Understanding your personal values and how they influence your leadership

• The difference between internal values (team culture) and external values (brand positioning)

• How to deal with people who are not aligned with your business values

When your values are clear, your decisions become easier.

Because not everyone is meant to fit into your business — and that’s part of building a strong brand.

Grab your latte. Let’s talk about it.

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