Ciara Clarke, Director, RED C Ireland and Richard Barton, MD, RED C UK, discuss the benefits and best approaches to segmenting your market to enable targeted understanding and priorities to drive growth.

Ciara Clarke, Director, RED C Ireland and Richard Barton, MD, RED C UK, discuss the benefits and best approaches to segmenting your market to enable targeted understanding and priorities to drive growth.

Episode 10. Segmentation - segmenting your market for targeted understanding

Short market research podcast helping you understand consumer behaviour. At RED C, we deliver clarity on the human behaviours that unlock growth. In a complex world, businesses need to understand what truly drives customer decisions. The 'C' in our name stands for Clarity - helping you see more clearly and act with confidence. We focus on deep insight, decoding behaviour to uncover the human truths that drive decisions.  These podcast are designed to give you insight into and better understand human behaviour and how it impacts on the world we live, in particular from a marketing perspective.  All to help you See more clearly.

Business

Marketing

Short market research podcast helping you understand consumer behaviour.At RED C, we deliver clarity on the human behaviours that unlock growth. In a complex world, businesses need to understand what truly drives customer decisions. The 'C' in our name stands for Clarity - helping you see more clearly and act with confidence. We focus on deep insight, decoding behaviour to uncover the human truths that drive decisions. These podcast are designed to give you insight into and better understand human behaviour and how it impacts on the world we live, in particular from a marketing perspective. All to help you See more clearly.

Short market research podcast helping you understand consumer behaviour. At RED C, we deliver clarity on the human behaviours that unlock growth. In a complex world, businesses need to understand what truly drives customer decisions. The 'C' in our name stands for Clarity - helping you see more clearly and act with confidence. We focus on deep insight, decoding behaviour to uncover the human truths that drive decisions.&nbsp; These podcast are designed to give you insight into and better understand human behaviour and how it impacts on the world we live, in particular from a marketing perspective.&nbsp; All to help you See more clearly.

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Episode 10. Segmentation - segmenting your market for targeted understanding

Episode 10. Segmentation - segmenting your market for targeted understanding