RED Talks

In this Gen Alpha focused episode, kids and family experts Cat Hunter and Kirsty Koch of RED C UK, discuss the importance of play and how it’s evolved. They also explore the dichotomy between kids’ play preferences and parental priorities and what this means for brands.

In the latest edition of our RED Talks series, Director Geoff Tucker and Research Project Manager Colm Finlay discuss the most recent results from RED C’s Consumer Mood Monitor in the ROI to get behind the data and understand what the key factors are impacting on the Irish consumer psyche.

In this episode, Directors Aoife Marron and Robin McGhee discuss current attitudes, opinions and behaviours among men, as well as the implications for brands and how they can best engage and connect with them.

In this latest episode, Co-MDs of RED C UK, Charlotte Butterworth and Rich Barton discuss our approach to NPD through our bespoke iDeator tool. They discuss how we’ve used it extensively in the food sector to help our clients identify which new product concepts will have the best chance of success. They also talk through how iDeator can be effectively applied in other sectors where clients need to understand which concepts to take forward.

A discussion on RED C's most recent Consumer Mood Monitor release

Derek Bell, Associate Director in RED C Dublin, and Rosie O’Sullivan, Research Executive in RED C UK discuss results from our Consumer Sustainability Monitor in Ireland and the UK, and what these results mean for consumers and brands while also navigating a cost of living crisis.

Ciara Clarke, Director, RED C Ireland and Richard Barton, MD, RED C UK, discuss the benefits and best approaches to segmenting your market to enable targeted understanding and priorities to drive growth.

Aoife Marron and Emer O'Carroll, Qualitative Directors at RED C, talk about about learning from living through a pandemic, and the lasting impact of consumer behaviour and outlook.

Jane Dunleavy, Associate Director talks to RED C CEO Richard Colwell, about the theory and practice of targeting the long tail for brand growth. Focusing on why and how brands should target the long tail of light, lapsed and non-users, rather than the already heavy buyers.