This RED Talks video explores how brands can grow via effective marketing communications. Specially looking at building Mental Availability through Category Entry Points (CEPs), Directors of RED C Ireland, Ciara Reilly and Jane Dunleavy, will introduce you to the theory and use real world examples to illustrate how brands bring this to life.

This RED Talks video explores how brands can grow via effective marketing communications. Specially looking at building Mental Availability through Category Entry Points (CEPs), Directors of RED C Ireland, Ciara Reilly and Jane Dunleavy, will introduce you to the theory and use real world examples to illustrate how brands bring this to life.

This RED Talks video explores how brands can grow via effective marketing communications.&nbsp;Specially looking at building Mental Availability through Category Entry Points (CEPs), Directors of RED C Ireland, Ciara Reilly and Jane Dunleavy, will introduce you to the theory and use real world examples to illustrate how brands bring this to life.

RED Talks - Delivering Effective Marketing Communications

Short market research podcast helping you understand consumer behaviour. At RED C, we deliver clarity on the human behaviours that unlock growth. In a complex world, businesses need to understand what truly drives customer decisions. The 'C' in our name stands for Clarity - helping you see more clearly and act with confidence. We focus on deep insight, decoding behaviour to uncover the human truths that drive decisions.  These podcast are designed to give you insight into and better understand human behaviour and how it impacts on the world we live, in particular from a marketing perspective.  All to help you See more clearly.

Business

Marketing

Short market research podcast helping you understand consumer behaviour.At RED C, we deliver clarity on the human behaviours that unlock growth. In a complex world, businesses need to understand what truly drives customer decisions. The 'C' in our name stands for Clarity - helping you see more clearly and act with confidence. We focus on deep insight, decoding behaviour to uncover the human truths that drive decisions. These podcast are designed to give you insight into and better understand human behaviour and how it impacts on the world we live, in particular from a marketing perspective. All to help you See more clearly.

Short market research podcast helping you understand consumer behaviour. At RED C, we deliver clarity on the human behaviours that unlock growth. In a complex world, businesses need to understand what truly drives customer decisions. The 'C' in our name stands for Clarity - helping you see more clearly and act with confidence. We focus on deep insight, decoding behaviour to uncover the human truths that drive decisions.&nbsp; These podcast are designed to give you insight into and better understand human behaviour and how it impacts on the world we live, in particular from a marketing perspective.&nbsp; All to help you See more clearly.

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RED Talks - Delivering Effective Marketing Communications

RED Talks - Delivering Effective Marketing Communications