Welcome back to season 2 of the State of Social podcast! In this episode we're spilling the tea on the latest social media saga! We're chatting about companies setting sky-high engagement goals for social media managers, highlighted by a viral TikTok trend of promising lavish rewards for hitting social milestones. Join us as we debate the authenticity and effectiveness of these strategies, and how they impact the social media industry 🎢📱💬

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