The State of Social

The State of Social

By Hive Connective Social Media AgencyBusinessMarketing
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The State of Social episodes

  • Episode #19 State of Social Podcast: Social Media or Search Engine? Pinterest’s Role As A Platform, User Behavior & Strategies

    Step into the State of Social podcast as we explore Pinterest's as a popular platform among the top social media sites, how we approach strategy for client Pinterest accounts, and its user behavior, including its magnetic appeal to Gen Z (that’s actually good for their mental health) 🎧 Listen in for insights on leveraging Pinterest’s unique space for both users seeking inspiration and brands aiming to connect with an engaged, forward-thinking audience.


    Whether you're a seasoned pinner or new to the platform, this episode unpacks the essence of Pinterest’s charm and its impact on social media trends as it concerns those of us who work in the social media marketing industry and content creator economy.


    Join our vibrant community for more engaging discussions and to share your own experiences:

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    37 min
  • Episode #18 State of Social Podcast: Missteps in Social Media Campaigns & Tips on Responsible Posting

    Welcome back to the State of Social podcast, y’all! 🎧 This episode takes you through the captivating realm of social media campaigns that grabbed the spotlight for all the wrong reasons.


    We examine the crucial role of ethics in content creation, with a closer look at notable case studies like Snapchat's Would You Rather and Logan Paul's infamous video. Our discussion emphasizes the essential need for content to echo audience values and the profound effects of our digital decisions. Join us to hear our key strategies for effectively managing crises, the significance of acknowledging mistakes, and garnering practical advice for thoughtful social media engagement. 🌐💬


    Join our vibrant community for more engaging discussions and to share your own experiences:

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    28 min
  • Episode #17 State of Social Podcast: TikTok’s Halt in Growth & How We Became Social Media Managers

    🎙️ Welcome back to episode 17 of The State of Social podcast! Today, we're unpacking the slowdown in TikTok's growth and what it means for the future of social media engagement.


    Don't worry — we've switched up the vibe to be much more upbeat in our second topic discussion, where we all share how each of us got into working in the the world of social media marketing manager and offer practical advice for anyone considering a career in social! Whether you are going to college and not sure what to major in, want to skip college and get right into the trade, or your looking to change careers or industries, we are spilling the tea on how to become a social media content creator for brands. 🚀💬


    Join our vibrant community for more engaging discussions and to share your own experiences:

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    📱 Connect with us on Discord: discord.gg/yq4dVCyA
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    🎵 Discover our TikTok: tiktok.com/@hiveconnective
    📺 Subscribe to our YouTube Channel: youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA

    55 min
  • Episode #16 State of Social Podcast: What To Do When Social Goes Down: TikTok Bans, Instagram Outages

    Episode #16 of the State of Social Podcast tackles the timely topics of TikTok bans, Instagram outages, and their repercussions for social media managers. We discuss the importance of adaptability in the social media marketing industry, the implications of potential platform restrictions and censorship, and strategies for managing the stress that comes with the territory. Listen in for a passionate conversation of how to navigate the uncertainties of social media with agility and maintain good mental health in a constantly connected digital world.


    Join our vibrant community for more engaging discussions and to share your own experiences:

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    📱 Connect with us on Discord: discord.gg/yq4dVCyA
    📸 Follow us on Instagram: instagram.com/hiveconnective/
    🎵 Discover our TikTok: tiktok.com/@hiveconnective
    📺 Subscribe to our YouTube Channel: youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA

    28 min
  • Episode #15 State of Social Podcast: Social Media Manager VS. Strategist & Content Creator and Reaction To SMM Horror Stories

    🎙️ Welcome to Episode 15 of The State of Social podcast, where we dissect the nuanced roles within social media management and the strategic pivot towards content-first approaches. In this episode, you can also look forward to our reactions to social media horror stories, as well as a surprise brain rot segment at the end! 🧠💡


    Join our vibrant community for more engaging discussions and to share your own experiences:

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    📱 Connect with us on Discord: discord.gg/yq4dVCyA
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    🎵 Discover our TikTok: tiktok.com/@hiveconnective
    📺 Subscribe to our YouTube Channel: youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA

    57 min
  • Episode #14: Strategizing Success and Navigating Changes: The Value of Social Media Agencies and TikTok's Musical Shift

    🎙️ Join us in Episode 14 of The State of Social podcast, where we delve into the indispensable value of social media agencies in training and strategy formulation, alongside a critical discussion on the recent upheaval in TikTok's musical landscape due to UMG pulling its tracks. 🚀🎵

    Discover actionable insights on leveraging agency expertise to elevate your company's social media presence, the impact of losing a major music catalog on content creation, and strategies for adapting to these changes.

    Engage with our dynamic community for deeper discussions and exclusive updates:

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    📱 Join the So Social Discord: discord.gg/yq4dVCyA
    📸 Follow us on Instagram: instagram.com/hiveconnective/
    🎵 Check us out on TikTok: tiktok.com/@hiveconnective
    📺 Subscribe to our YouTube Channel: youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA

    38 min
  • Episode #13: Navigating Social Media with Data, Trust, and Family Vlogging Insights

    🎙️ Dive into Episode 13 of The State of Social podcast, where we explore the power of data-driven decisions with Kylee Social, the balance of trust in social media management, the nuances of family vlogging, and the trend of mini vlog kits for kids 📊👨‍👩‍👧‍👦🎥


    Tune in for insights and strategies that blend data, digital ethics, and the dynamic world of vlogging into actionable wisdom for social media enthusiasts and professionals alike.


    Stay connected and join our community for more discussions and exclusive content:

    🔗 HiveConnective Merch: hiveconnective.com/shop

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    📱 Join the So Social Discord: discord.gg/yq4dVCyA

    📸 Follow us on Instagram: instagram.com/hiveconnective/

    🎵 Check us out on TikTok: tiktok.com/@hiveconnective

    📺 Subscribe to our YouTube Channel: youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA

    42 min
  • Episode #12: Harnessing AI for Social Media Mastery & TikTok's Melodic Innovation

    🎙️ Welcome to another episode of the State of Social podcast! In Episode 12, we're diving into the fascinating world of artificial intelligence and its impact on social media, along with TikTok's latest groundbreaking feature 🌐🎵

    FIRSTLY, we explore how ChatGPT is revolutionizing social media strategies. Discover how our team has utilized ChatGPT to analyze and enhance a client's social media journey, from analytics to content performance. Don't miss our exclusive tips and an upcoming guide on leveraging ChatGPT for social media success! 🤖💡

    THEN, get ready to delve into TikTok's innovative AI Song feature, currently shaking up the digital music landscape. We unpack Social Media Today's latest article on this AI-driven music generator that transforms text into tunes 🎶🔍


    🔗 Stay connected and join the conversation:

    🔗 HiveConnective Merch: hiveconnective.com/shop

    🥤 Chronically Online Stainless Steel Tumbler: hiveconnective.com/shop/p/chronically-online-stainless-steel-tumbler

    📱 Join the So Social Discord: discord.gg/yq4dVCyA
    📸 Follow us on Instagram: instagram.com/hiveconnective/
    🎵 Check us out on TikTok: tiktok.com/@hiveconnective
    📺 Subscribe to our YouTube Channel: youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA

    23 min
  • Episode #11: Navigating New Social Media Laws & TikTok's Long-Form Leap

    🎙️ Dive into the dynamic world of social media on this week's episode of the State of Social podcast! In Episode 11, we delve deep into two hot topics stirring the digital realm. First up, we unpack the controversial Ohio law aimed at regulating minors' social media usage. Hear our team dissect the legislation's implications, its recent blockage, and the broader debate around digital safety and parental control.🚦👨‍👩‍👧


    THEN, we shift gears to TikTok's latest strategic move towards longer-form content. Is TikTok positioning itself as a direct competitor to YouTube? Join us as we explore how this shift could reshape content strategies and affect both creators and consumers 📹💥


    🔗 HiveConnective Merch: hiveconnective.com/shop

    🥤 Chronically Online Stainless Steel Tumbler: hiveconnective.com/shop/p/chronically-online-stainless-steel-tumbler

    📱 Join the So Social Discord: discord.gg/yq4dVCyA
    📸 Follow us on Instagram: instagram.com/hiveconnective/
    🎵 Check us out on TikTok: tiktok.com/@hiveconnective
    📺 Subscribe to our YouTube Channel: youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA

    30 min
  • Episode #10: Spilling the Tea on The Viral TikTok Trend Shaking Up Social Media Management

    Welcome back to season 2 of the State of Social podcast! In this episode we're spilling the tea on the latest social media saga! We're chatting about companies setting sky-high engagement goals for social media managers, highlighted by a viral TikTok trend of promising lavish rewards for hitting social milestones. Join us as we debate the authenticity and effectiveness of these strategies, and how they impact the social media industry 🎢📱💬

    Hive Connective Merch: hiveconnective.com/shop

    So Social Discord: https://discord.gg/yq4dVCyA
    HiveConnective Instagram: instagram.com/hiveconnective/
    HiveConnective TikTok: tiktok.com/@hiveconnective
    HiveConnective YouTube: youtube.com/channel/UCImQUMoPZp9hkCe6nESFZEA

    16 min

About The State of Social

From the publisher's feed

Let’s cut the shit. Working in social media can be a little unhinged.