Welcome back to the State of Social podcast, y’all! 🎧 This episode takes you through the captivating realm of social media campaigns that grabbed the spotlight for all the wrong reasons.

We examine the crucial role of ethics in content creation, with a closer look at notable case studies like Snapchat's Would You Rather and Logan Paul's infamous video. Our discussion emphasizes the essential need for content to echo audience values and the profound effects of our digital decisions. Join us to hear our key strategies for effectively managing crises, the significance of acknowledging mistakes, and garnering practical advice for thoughtful social media engagement. 🌐💬

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