The data based conversation we had in Episode 9: I've Got 99 Problems, But (After Listening to This Episode) Data Migration Ain't One got Jess thinking about single source of truth. With all kinds of integrations that are going on, there’s a lot of conversation around single source of truth and how important it is.

Today's episode answers the following questions:

•  What is single source of truth? 
• Is single source of truth a myth?
• How do you determine what your single source of truth is?
• How do you make sure your source of truth stays your source of truth?

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