Today, I’m diving into something that could transform your membership game –
ONBOARDING.
If you’re tired of high churn rates and members feeling lost after they join, this episode is for you.
I’ll share the biggest mistakes I made in my early membership days and how a powerful onboarding process can be the key to not just keeping people around but actually turning them into lifelong, loyal tribe members.
Ready to build something that lasts? Let’s get into it!
Download the Tribe Based Onboarding Success Checklist
Want to turn new members into loyal, engaged Tribe members from Day 1?
This simple, actionable checklist walks you through the 5 essential steps of the Tribe Onboarding Method—designed to create emotional connection, fast momentum, and long-term retention. Whether you're just starting out or optimizing your current membership, this is your plug-and-play roadmap to onboarding success.
📥 Download it now and start creating a world-class member experience
What You’ll Learn:
Why onboarding is more than just a welcome email.How a powerful onboarding system can drastically reduce churn and increase member retention.The five essential steps to crafting an engaging onboarding process.How to build emotional connections with new members from day one.
Listen to This Episode on Your Favourite Podcast Channel:
https://tribemembershippodcast.com/captivate-podcast/episode-10-the-power-of-tribe-based-onboarding-for-membership-success/
Subscribe and Listen on iTunes:
https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393
Subscribe and Listen on Spotify:
https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj
Episode Highlights:
00:00 Introduction to Creating Raving Fans00:18 Welcome to the Tribe Membership Show01:20 Breaking Down the 27 Tribe Secrets02:11 The Power of Tribe Bonding03:32 Real-Life Examples of Raving Fans08:43 Levels of Customer Commitment17:11 Creating a Tribe Hub22:28 The Power of Rituals and Rules23:21 Creating a Positive and Supportive Community24:53 The Importance of Mirroring and Unique Verbiage27:23 Uniformity and Signaling in Memberships31:43 Implementing Novelty and Challenges36:47 Building Lifelong Raving Fans40:22 Conclusion and Next Steps
Episode Sponsors:
This episode is sponsored by The 27 Tribe Secrets Book – the ultimate guide to building a thriving, engaged, and high-retention membership.
If you’re struggling to attract, engage, and keep your members long-term, this book lays out the exact playbook to create a membership that people don’t just join—they stay for life.
Inside, you’ll discover the 27 psychological strategies that turn a simple membership into a true Tribe—a community where members feel deeply connected, engaged, and committed.
I’m talking about real, battle-tested strategies that have helped me grow my membership into one of the most engaged communities for men over 40—and now, you can use them too.
If you’re serious about membership growth, retention, and engagement, this book is a must-read.
📖 Grab your copy now at www.tribesecretsbook.com/book and start building a Tribe that lasts!
Resources Mentioned:
27 Tribe Secrets Book – Digital27 Tribe Secrets Book on AmazonTribe Membership Show WebsiteBook Your FREE Tribe Discovery Call
Connect with Funk:
WebsiteInstagram
Remember, every single step of the onboarding process is an opportunity to connect, inspire, and get your new members emotionally invested in the journey. So take the time to get it right. Build that emotional connection, guide them step by step, and before you know it, your tribe will be thriving.