Join Rey Ortega on Build with Tech as he sits down with Ebony Vaz, founder of Above Promotions and self-proclaimed "recovered engineer," to explore the fascinating intersection of entrepreneurship, marketing, and technology. Discover how Vaz's engineering background shapes her unique approach to digital marketing and client relationships in today's AI-driven business landscape.In this episode, learn how small business owners can leverage technology while maintaining authentic storytelling, navigate client relationships through cultural alignment, and protect their ventures with proper legal resources. Vaz shares invaluable insights on building a sustainable business culture and adapting to the rapid evolution of marketing technology.Key Topics:- Engineering mindset in marketing strategy- Small business growth in the digital age- AI implementation in marketing workflows- Cultural fit in client partnerships- Legal considerations for entrepreneurs- Building a strong company culture56:44 - Engineering to Marketing Transition58:14 - Understanding Client Expectations59:54 - Company Culture and Client Relationships1:01:24 - Legal Resources for Business Protection1:03:44 - AI Integration in Marketing1:05:14 - Understanding Market Limitations1:07:44 - Building Company Culture1:09:14 - Industry Trends and Innovation1:11:44 - Networking Strategies1:13:14 - Technology DemocratizationConnect with Ebony Vaz:Website: abovepromotions.comLinkedIn: https://www.linkedin.com/in/ebonytgrimsley/Services: Marketing Tech Stack Implementation, Internal Communications Training, Crisis Communications, Technology ConsultingFollow Build with Tech:Website: buildwithtechnology.comParent Company: gratasoftware.comLinkedIn: https://www.linkedin.com/in/biztechguru/#entrepreneurship #marketing #engineering #AIinBusiness #businessculture #clientrelations #technology #digitalmarketing #marketingtech #smallbusiness #buildwithtech #businesspodcast #marketingstrategy #techentrepreneurship #businessgrowth #engineeringmindset #businessinnovation #marketingtechnology #businessstrategy #techpodcasts