Passle CMO Series Podcast

Episode 101 - Drinking from the firehose: Sarah Kempsey of Montgomery McCracken on the first 12 months as a new CMO

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Throughout the CMO Series Podcast, we've delved into the challenges faced by legal Chief Marketing Officers. Few periods in a CMO's career are as demanding as the first 12 months in the role. Today, Eugene McCormick has the privilege of speaking with a true trailblazer who has thrived under this pressure. Join us in welcoming Sarah Kempsey, CMO at Montgomery McCracken.


Drawing from her wealth of experience, Sarah shares invaluable insights on navigating the complex landscape of legal marketing. From establishing a strong foundation to overcoming obstacles, she offers practical advice and strategies tailored for new CMOs. 

Sarah and Eugene discuss: 

  • Sarah's journey to her current role as CMO
  • Highlights of Sarah's 12-month tenure as a CMO
  • Sarah's proudest accomplishments and biggest challenges
  • Navigating the absence of a playbook and finding the right approach
  • Personal growth and changes throughout the 12 months
  • Sarah's one key piece of advice for legal marketers facing ambitious and challenging times
    • ...more
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