In today's episode I talk to Dr. James Richardson on how to get exponential growth by bootstrapping your business. He explains how big brands all use a mathematical growth curve and how it seems like it happens overnight, but it actually takes years. James mentions how an initial design, the packaging, the basic branding, is usually where a business first fails. He says getting feedback from customers and your target market is the only way to truly figure out your brand. Visit his site at RampingYourBrand.com