The McMethod Email Marketing Podcast

Episode #101 – Megan Macedo on Smashing Goals and Kicking Ass In Business By Being Yourself (develop the ultimate USP and much more)


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How would you like to NEVER run out of breakthrough ideas ever again in your life?
Imagine how EASY emails or content would be to create..
Or how simple your consulting sessions would go..
And how smooth your business conversations would roll.
THIS my friends,
..is the result of your business really clicking on all cylinders.
How do you start revving up your business?
Easy… be yourself.
A natural ran business is entrepreneur-heaven (maybe even more heavenly than passive income?).
It’s the type of work that you were meant to do.
So is this episode full of feel-good, rainbows and sunshine talk?
Would you think it mattered if the result of what’s being shared today is, MONEY?
When you run your business how you want to,
…you won’t believe how much more you can make.
Let Megan Macedo tell you.
Megan runs a marketing agency in London that cranks out sales funnels, copy, consulting, and direct response web design.
Today’s episode is not strategies, tactics, and stuff you want to bust out a fresh GDoc page and a hot cup of joe for (although it gets deep and very noteworthy).
Megan really opens up and shares today.
This episode is one for you to sit back and enjoy,
But at the same time, reap in MASSIVE benefits.
It WILL make you think,
So switch into sponge mode,
And soak in the expert insights and stories on today’s show.
 

In this episode, you’ll discover:

* how being yourself in your market will allow you to choose the best growth tactics for your business
* that a killer USP is not manufactured.. it is in you right now and it’s your job to discover it 
* how a perfect USP is like a fingerprint.. there’s no other like it in the WHOLE world (and it’s impossible to copy)
* The Rule Of Six videography rule that will put into perspective how important personal insights in business really are
* a mighty useful reminder: marketing is about building relationships (there are humans on both ends)
* a little nugget of gold insight about how to best connect with your warm leads and give your business a boost through new relationships
* Megan’s Venn Diagram example that will make a bright lightbulb appear over your head (get ready to be thinking BIG)
* how to find your empathy zone and draw on point marketing messages out of it (the single most important thing to learn about becoming yourself)
* the dangers of drawing marketing messages outside of your empathy zone (over-sharing is just one of the consequences)
* what all bad copywriters worldwide are doing that limits their income potential and stunts their client outreach (and what the good copywriters do to NOT have these problems)
* what Perry Marshall taught Megan and the actions she took afterwards that enabled her to discover that little voice inside her and crank her business and life up to 11!


Mentioned:

* Perry Marshall
* MeganMacedo.com/be-yourself

Intro and outro backing music: Forever More by CREO
 
Raw transcript:
Download PDF transcript here.

It’s John McIntyre here, the auto responder guy, it’s time for episode 101 of the McMethod Marketing Podcast where you’ll discover how to get more customers with less effort on auto-pilot.  Today I’ll be talking to Megan Macedo about how people can be themselves in their marketing.
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The McMethod Email Marketing PodcastBy The McMethod Email Marketing Podcast