The McMethod Email Marketing Podcast

In November 2021, I ran a special Black Friday promotion on Drop Dead Copy.

16 world-class copywriters contributed 2 products each.

One for the front-end offer.

One for the upsell.

Since we tracked everything and commissions increased as you ranked higher, each copywriter competed for the top spot.

The more you sold, the more you made.

Plus, if you won… you got the bragging rights. You could say you beat everyone else.

That’s where Daniel Throssell comes in.

This skinny kid from Perth was the underdog.

He’d been writing copy for less time than most of the other copywriters in the promotion.

And yet, despite his newbie status, he sold more than every single other copywriter combined, making it damn near impossible for anyone else to win.

Plus, he did it in 4 days while everyone else used the full 10 days.

I remember looking at my computer screen as the sales rolled in wondering what the hell was going on.

It was insane.

So, like anyone interested in improving performance, I starting thinking:

How the hell did he do it?

How the hell does a skinny kid from Perth, a relative newcomer to the copywriting industry, dominate a competition with some of the top copywriters in the world?

How does he think about copywriting and marketing?

Why does he ruffle feathers, court controversy and stir up “high school drama” any chance he can get?

How does he think about storytelling?

That’s what today’s podcast is about.

If there’s ONE podcast you listen to this year, make it this one.

But before you do, a warning:

Daniel isn’t everyone’s cup of tea. He likes to… how do I say it… ruffle feathers. He actively courts controversy as a marketing strategy and he’s amazing at it.

As for the haters, instead of letting them bother him, Daniel sees them as unpaid marketing consultants.

They run around the internet complaining about him, driving more people to check Daniel out, and they don’t even get paid for it.

So keep that in mind as you listen.

Stay open. Stay flexible. And learn everything you can from this cheeky, creative dude from Perth.

Enjoy!

In this episode, you’ll discover:

* How Daniel created his “offer to end all offers” for Black Friday 2022 (and how he used it to make as many sales as every other partner combined)

* How he secured a jaw dropping 100% upsell rate instead of the “typical but boring by comparison” 20-30% rate that most copywriters and marketers get

* How to leverage deep-seated psychological biases in human beings to dramatically increase your reach and drive more people to your offers

* The ideal length for promotions: 4 days vs 10 days (and why the answer is not what you’d probably expect)

* How to use controversy to drive sales (plus, Daniel’s surprising advice to his many haters)

* How Daniel manufactures “high school drama” to keep things interesting, entertaining and fun for his subscribers (and why he believes this is a critical part of marketing in 2022 and beyond)

And much more!

Mentioned:

* Daniel Throssell

* Campaign Conqueror (Daniel’s paid course on how he created his Black Friday 2022 promotion)

* Ian Stanley

*

She’s one of the TOP copywriters in the world right now.

She won AWAI’s prestigious “Copywriter of the Year” award…

…got featured on Dr Oz…

…wrote a promo for Oprah…

…and now she’s here to give you 60 Kick-Butt Lessons on Copywriting… Business… and Life! from her new book Your Copy Sucks – You Don’t!.

Let’s get into it…

In this episode, you’ll discover:

* How Carline kicks imposter syndrome to the curb with a simple, short statement about you and your copy (Lesson 34)

* How to make people better off in ways they desire and are willing to pay for (Lesson 53)

* How to keep calm and carry on even when you’re having a HORRIBLE day (Lesson 27)

* 3 simple words you should use to end EVERY email, letter or note (Lesson 33)

* How to explain copywriting to a bunch of 10-year-olds with short attention spans (not a lesson – just for fun!)

Mentioned:

* Your Copy Sucks – You Don’t!: 60 Kick-Butt Lessons on Copywriting… Business… and Life!

* My Life as a 50+ Year-Old White Male: How a Mixed-Race Woman Stumbled Into Direct-Response Copywriting and Succeeded!

* Carline’s website (join her ezine!)

* Carline’s YouTube Channel

Intro and outro backing music: Forever More by CREO

Rob Marsh from The Copywriter Club says he’s a simple guy.

Just a dad who writes words for a living.

But he’s much more than that.

In this episode, Rob lifts the curtain on a recent salary survey he did with his business partner Kira Hug at The Copywriter Club.

They asked thousands of copywriters to spill the beans on their income, experience, niche and more.

The weirdest thing they discovered?

Experience doesn’t matter.

What do you think makes the biggest difference in what copywriters charge?

Is it their age, gender, niche, education level, country of origin, where they live now or the language they speak?

It’s their niche.

Turns out, if you focus on ONE niche (and one niche only), you’ll make 96% more than copywriters who don’t have a niche.

Interesting, hey?

To get the full story, grab a coffee, tea or a shot of tequila and hit the play button below…

In this episode of the podcast with Rob Marsh from The Copywriter Club, you’ll discover:

* The weirdest insight from Rob and Kira’s “Copywriter Salary Survey” (ignore this and you could spend 10 years spinning your wheels)

* What factor makes the single biggest difference when it comes to pricing your projects? (if you want to earn double what most copywriters earn, this tip’s for you)

* The hottest and most profitable niches for copywriters to focus on (no, it’s just the standard “health, wealth and relationship” niches)

* The surprisingly simple reason why most women earn less than men when it comes to copywriting (plus, how both sexes can use this simple insight to double or triple what they currently earn)

* The 4 things that drive your price and income (if you want to earn more as a copywriter, fix these 4 things first)

Mentioned in this episode of the Email Marketing Podcast:

* The Copywriter Club (Rob’s website)

* The Copywriter Club Facebook Group

* The Copywriter Club Podcast

* Women Don’t Ask by Linda Babcock

* Copy Chief

* Copyhackers

* Kira Hug (Rob’s business partner)

Intro and outro backing music: Forever More by CREO

His client calls him “Australia’s best copywriter”.

He’s one of the most innovative copywriters in the game at the moment (just wait until you hear me read his welcome email out on the podcast – it reads like a horror movie, alongside scary music on the podcast).

He’s also one of the most down-to-earth people I’ve met – great attitude, endless passion and tons of fun to talk to.

If you want to have some fun (and maybe get a few unconventional tips too), you’ll love this podcast with Daniel Throssell, one of the “best copywriters in Australia”.

In this episode, you’ll discover:

* How Daniel beat far more experienced copywriters at their own game when he won Ramit Sethi’s Sales Letter Competition – despite being a complete beginner with no experience and no clients (hint: it has something to do with how he convinced his wife to let him buy a $200 book)* How Daniel started with ZERO experience and NO credentials on Upwork, won paid copywriting work in his very first week and raised his rates to $200/hr within his first nine months* How Daniel gets insane engagement rates on his welcome series by treating it like it’s a “choose your own adventure” horror movie (I read it out LIVE on the podcast with some scary music in the background – NOT for the faint of heart 😱)* Why you need to STOP using the same tired, worn-out copywriting formulas that all the “copywriting hamsters” use (and what you need to do instead if you want to stand out in today’s market)* How robots once invaded Daniel’s copywriting lab hoping to steal his spoils of war but Daniel beat them off with the stick of P___O___I__

Mentioned:

* The Persuasive Page (Daniel’s website)* Ramit Sethi* The Robert Collier Letter Book* Mindless Eating: Why We Eat More Than We Think* The Age of Propaganda: The Everyday Use and Abuse of Persuasion

Intro and outro backing music: Forever More by CREO

Kim Krause Schwalm is a hell of a copywriter.

She beat the late, great Jim Rutz in a head-to-head battle.

Impressive stuff.

Brian Kurtz called Jim Rutz “the copywriter closest to God”.

If that’s true and Kim beat Jim, what does that make Kim?

In any case, Kim’s back on the podcast today to discuss some fascinating topics… such as what to name your upcoming mice supplement product (among other things).

Check it out if you dare.

In this episode, you’ll discover:

* What is the most dangerous number in business? And what can you do about it so it doesn’t leave you dead in the water?* How to prepare yourself as a copywriter for the “AI Revolution” (plus, find out which copywriting jobs Kim thinks robots will NEVER be able to do)* When to work for a direct-response company and when to work for yourself (Kim’s answer will surprise you)* The personality defect that gets even seasoned copywriters into BIG trouble (This one’s extremely common but rarely talked about)* Simple, easy tricks to manage your money as a copywriter (so you don’t end up with a boatload of debt that acts as a prison)

Mentioned:

* http://copyinsiders.com/ (Kim’s mailing list w/ free resources)* https://www.kimschwalm.com/ (Kim’s website)

Intro and outro backing music: Forever More by CREO

Worried about the coronavirus?

Don’t know if you can trust what the media says about it?

Want to find out how it actually unfolded in China – from someone who’s lived there for the last 10 years?

This podcast episode is for you.

Brian Miller is an American entrepreneur running a company called Easy China Warehouse.

He lives and works in China full-time so he has a unique “up close” perspective on how the coronavirus crisis actually unfolded.

Find out what happened in this juicy episode…

In this episode, you’ll discover:

* how the coronavirus actually unfolded in China (from an American living in China at the time of the outbreak)* how the coronavirus will affect the Chinese and U.S. economy differently (and how it will probably take much LONGER for the U.S. to recover)* why China (and Asia) have dealt with the coronavirus so well compared with Western countries* how to survive and thrive the coming months and years (and what to expect in terms of marketplace conditions and recessions)* how to avoid getting fooled by all the B.S. coronavirus conspiracy theories floating around the web (save time and stop putting energy into stuff that doesn’t matter)

Mentioned:

* Brian’s company Easy China Warehouse* Brian’s LinkedIn profile* Emily Writes: Down the rabbit hole with the Covid-19 conspiracy theorists

Intro and outro backing music: Forever More by CREO

Stephen Somers was young (23) and in need of direction.

He didn’t want to take the corporate job route…

and wished he had an online business mentor.

When his aunt introduced him to Robert…

it changed his whole life.

Robert was selling on different online marketplaces…

and Stephen got a tried and true “in the trenches” apprenticeship.

Working for free for an entire year doing all the manual grunt work…

Paid off big time as he learned the ins and outs of Robert’s systems.

Fast-forward to today.

Partners in several companies who are killing it…

listen as Stephen retells the struggle and climb he and Robert went through…

to build several businesses…

include the 8-figure “Marketplace Superheroes.”

It’s a true Irish fairy-tale of sorts as Stephen regales us with everything they had to learn on the way up.

It’s a fascinating take of brute force and whip-smart strategy…

as Stephen applies direct-response principles to physical products on Amazon…

as well as a freight business..

an accountancy practice…

and more.

Listen now and keep your note-taking hand ready as Stephen drops a virtual pot of gold along the way!

The rewards are yours for the taking.

In this episode, you’ll discover:

* Sell THESE kind of products and ditch following your passion. Contrarian advice based in real-world success.* Business-killing reasons why Stephen and Robert stay away from black and grey hat marketing techniques on Amazon.* The real question you should be asking yourself if you’re selling online. So simple and yet overlooked. * Simple ways to build up a business from absolute zero. Don’t reinvent the wheel – do what works. * Jump-start your idea machine. The intriguing “full-circle” journey Stephen and his partner went on… will get you thinking.

Mentioned:

* Marketplace Superheroes* Stephen Somers on Facebook* Case Studies* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

Nick Carpenter comes from a military family.

He went into the air force because college had no appeal.

6.5 years later, deciding he didn’t want to go back to Iraq one more time, he got out.

You have to hear his brief thoughts about the real Iraq.

He decided to jump into real estate and so picked up his license in Texas and went ot work for a large corporation.

For three years he helped people buy and sell houses.

A bad breakup had him shift to a new company and a new office where he started training and onboarding new agents.

In short order, agents recruited Nick to help open a new company.

He was now in charge of all the marketing and training.

The hoops he had to jump through to even get paid were ridiculous…

listen to his golf course story!

He heard a big mortgage company was looking to create an in-house marketing team and so with the arrival of his second child…

he joined them. Hiring web developers, graphic designers, and video editors etc.

So since 2011, Nick has worked only with loan officers.

By 2014, feeling restricted and looking for his own opportunities…

he left to start his own agency.

Listen where he took it next…

In this episode, you’ll discover:

* 3 early “survival” steps Nick had to focus on to get his company off the ground. Listen to the number of ideas he went through.

* The one simple change which caused potential customers to go from saying “no” to “yes”.

* How Nick reframed his business to create a new emotional appeal.. and attract his own “congregation.”

* One strategy Nick employs two ways to continue his rapid businesss growth. (Nick includes all the details)

* Two massive, soul-crushing mistakes loan officers swear by. Listen to Nick and get rid of these two issues forever.

Mentioned:

* Nick’s “Legion of Loan Officers”

* Nick Carpenter on Facebook

* Bobby Stocks

* Mitch Miller

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody, I’m David Allan. Happy New Year. Our first guest of the new year is a guy I’ve heard a lot about – he’s in a niche I know literally nothing about. He’s very successful and has risen up through the ranks, so to speak – I have been seeing his fabulous posts on Facebook, I’ve been hearing a lot about his results, we have a lot of friends in common – we’re in the same circles…so I would love to welcome Nick Carpenter to the show…Hello Nick!

Nick Carpenter: Hey man, thanks for having me, I’m excited to be here.

David Allan: Yeah, this is really great. Here we are, brand new year – wipe the slate clean – however, you want to say that – people tend to set new goals and put new motions into action to try to get everything rolling…

Maybe take us back, like we usually do – We like to go back and see where you came from and how you ended up where you are now…so take us back – we wanna know what got Nick into treating and serving loan officers.

Nick Carpenter: Yeah, that’s such a good question. It is definitely an interesting path you know

Chris wanted to be a school teacher.

It took him precious little time suffering through 12-hour workdays to understand…

teaching school was NOT his future.

He started online by emulating his friend and mentor Zach Evanesh…

with a weekly podcast and blogging on strength and conditioning.

Trying to cut down the time curve, he began to focus on what he enjoyed doing best…

writing email.

The last five years he’s spent honing…

and expanding his copy skills.

Now he’s even back teaching.

Yet this time it’s email copy and client-getting skills.

He’s made all the mistakes getting his freelance copy career rolling so you don’t have to.

His students now snag retainer deals in mere weeks…

something it took him over a year to do.

Hence the value of a mentor.

It all changed for Chris when he began to place himself in the customer’s shoes.

How do you do it?

Listen now and reap the battle-tested, in-the-trenches knowledge Chris brings to this episode.

In this episode, you’ll discover:

* 2 simple changes he made which immediately resulted in new clients. Are you making these same prospecting mistakes?

* The “Where are they?”client advice Chris recieved from an “email guru”. You too will smack your forehead when you hear it.

* Never be at a loss again for finding new clients when you hear Chris’ “Poconos” story.

* Retainer deals: The ins, outs, and the number one idea behind finding one.

* The premier win-win arrangement for copywriters and business owners. Greatest value for dollar and least hassle.

Mentioned:

* Chris Ozechowski’s website

* Chris Ozechowski on Facebook

* Zach Even-esh

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody welcome to another edition of the podcast I’m David Allan, we have a great guest for you today especially if you’re a copywriter – a freelance copywriter.

He’s been doing this for a while now he’s had some very public things we’ll get into here shortly I think which will be

interesting…Chris Orzechowksi, welcome to the show.

Chris Orzechowski: Thanks a lot. Super pumped to be here.

David Allan: yeah it’s really great to have you I sort of probably that’s how I became aware of you I think you had sort of a a public spat if you will with another copywriter who has been on the show in the past and it’ll be interesting to delve into the mechanics

of what actually happened here I think which will be illustrative I don’t know, cuz I don’t know really know how it exactly went down myself…

And then we’regonna jump into some talk about retainer deals structuring offers if you are a freelancer so people listen to this if you’re already in this maybe you can improve what you’re doing or if you’re looking to get into it you’ll get another perspective from

somebody who’s doing it.

Chris let’s just jump in with your origin story or your superhero origin story tell us how you got into email copywriting and so forth

and just where you were before…

Chris Orzechowski: Yeah, absolutely. so I like everyone else to know as a copywriter I act...

Straight out of college…

Jeff wanted to dive into the lucrative field of pharmaceutical sales.

Then he discovered the only people they were taking back then…

despite committing himself to two summers of internship…

were “very attractive women”.

Reaching out to his network, he pivoted to a career in financial

services and the world of Wall St.

14+ years later, he’s here to deliver some very good news.

You can set aside your worry, stress, and the paralysis of thinking about your retirement.

You can have your cake and eat it too.

Jeff helps people take their assets…

whether a mountain of treasure or a hill built up from years of

back-breaking work…

and shield yourself from future pain by showing you how to get

your retirement…

TAX- EXEMPT.

So if you’re worried what kind of shape your in financially because you’re in your later years…

or you’re young and the importance of setting yourself up right for

the future is beginning to dawning on you…

listen to this podcast now as Jeff has what amounts to a life-saving message.

Wouldn’t you agree your future and your family is more than worth it?

In this episode, you’ll discover:

* Why is it all the financial advice is about how to amass a mountain of assets? THIS is every bit as important. (9:34)

* What gets Jeff super-jazzed about people finding this retirement solution.

* Are you in your 40’s and haven’t checked “under the hood” at your numbers? Listen here (14:29)

* 40% of people will run out of money during retirement with their current plan…is this you? (What to do about it NOW – 10:57)

* The history of taxes and tax rates. How deferring your taxes could kill your retirement and your family’s future (19:01)

Mentioned:

* Imagine Wealth Coaching

* Jeff Kronenberg on Facebook

* Schedule a Breakthrough Session with Jeff

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody – welcome to another edition

of the podcast, I’m David Allan – we’re back and today we’ve got an exciting guest because this is something I don’t think many people like to really think about but it is one of the most important things that you will encounter probably going forward in your life especially if you’re in business and if you’re a copywriter like a lot of our listeners are this is something that involves a little bit of planning perhaps which most people may not want to think about but we have an excellent retirement planner on a show today he’s got kind of a very interesting story and he’s got a very interesting offer that I think you’ll appreciate once you hear him – Jeff Kronenberg welcome to the show…

Jeff Kronenberg: David thank you great to be here.

David Allan: Yeah, it’s nice to have you on the show, man. I think this is one of these things that people are sort of like you know talk about and whispers maybe or don’t like to think about but it’s super important and you’re an expert in this field and you’ve been doing this for like you said the better part of like 14 years or sometimes right mm-hmm so this will be interesting I wan...