Austin Lee is a surfer.

He’s also a damn good copywriter.

And today, you’re going to discover how he went from broke and depressed and stranded in Europe to on-track for 6-figures as a freelance copywriter.

If you’re looking for inspiration, or if you enjoy a “zero to hero” story, you’re gonna love today’s episode.

Thanks to copywriting, Austin was able to move to his dream city – San Diego – and can now surf whenever he pleases.

He also likes to take random snowboarding trips and loves that he doesn’t have to ask a boss “please can I have a few days off”.

Such is the tough life of the freelance copywriter.

Let’s dig in…

In this episode, you’ll discover:

* how Austin is on-track to make 6-figures as a freelance copywriter within the next few months

* how Austin turned a failed business into a launching pad for his copywriting career

* how to avoid small-time clients who can only afford to spend pennies on the dollar

* how to stand out on Upwork and differentiate yourself from all the other “me too” copywriters

* how to find clients on Facebook (and why this sneaky strategy works BETTER and FASTER than Upwork)

Mentioned:

* Contact Austin:

* LeeCopy.com

* [email protected]

* Austin’s EPIC post on The Boron Letters

* Dan Kennedy’s Time Management Book

* Never Split The Difference

* Hardcore Closer

* John Carlton and Kevin Rodgers Podcast

* Profit First

* Freshbooks

Intro and outro backing music: Forever More by CREO

Tony’s Mom was a first grade teacher who taught thousands to read…

including him.

Tony’s Dad was a technical writer and before long Tony was editing papers for the likes of Mobil oil.

He learned about research long before ever entering the world of copywriting.

Tony tried both psychology and business in school but hated both and thought he’d never use either…

how wrong can you be?

Instead, he took German classes because he wanted to date a girl in class.

Ya gotta have priorities.

He sold computers for Circuit City…

but couldn’t sell the warranties (they dumped him).

He sold advertising door-to-door but couldn’t find a way to sell even ONE 20 euro ad.

Fast forward and his copy has beaten controls for $8,000 programs.

How did someone without the “copy gene” raise himself up from such meager beginnings?

Tony thinks you can do the same.

That’s the subject of today’s Email Marketing Podcast.

In this episode, you’ll discover:

* How Tony got his first two clients and the hilarious and valuable results of his work.

* One proven-effective way Tony lured one of his dream clients into submission.

* The copywriting book that got him started. Found sitting on the shelf…a gift from his father.

* The two dream clients Tony targeted right from the outset. He’s now worked with them both.

* “Kool-Aid” drinking copy secrets to simplify… focus…and become at least twice as productive.

Mentioned:

* Tony Zarembski’s website

* I Will Teach You To Be Rich

* Drayton Bird

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody, we’re back with another

edition of the podcast my name is David

Allan from makewordspay.com your host as

usual. We’ve got a very exciting guest here

today and I say a very exciting because

he’s a copywriter and he’s been in your

shoes if you’re just starting out

he’s very accomplished now but he’s

gonna tell us exactly how he he got that

that level you know exactly the steps he

took some of the crazy you know awesome

people he’s worked with and Tony Zarembski,

welcome to the show

Tony Zarembski: Thanks for everything

David Allan: I got your name right I

hope?

Tony Zarembski: You actually nailed it which is

it’s impressive.

David Allan: I think of batting pretty much

like a baseball player most names maybe

but I don’t know I have to go back and

look because it’s probably because he

spelled it out when he sent over your

one sheet probably helped me out but

yeah so you’re a copywriter you’re

you’re in the thick of this whole thing

you’re one of the people I think our

audience is gonna adore listening to

because you’ve been where they want to

go you are where they want to go and

you’ve been where they’re at now chances

are

Tony Zarembski: Yeah and recently enough that you

know it’s not like someone who’s you

know absolutely brilliant like Clayton

Makepeace who you know the starting out

is a distant memory for

Joe had a hilarious start into entrepreneurship.

He would videotape his friends…

who played in a band.

Then sell those tapes to a very hot market…

their parents.

He wanted to get into video production so to build a website he learned HTML.

Though no one took him up on his offer for video…

they did inquire about getting websites built.

So he pivoted.

After a failed start-up and moving back in with his parents, he had to make this web design business work.

So he started an Elance (now Upwork) posting habit.

Split-testing ways he was replying to jobs.

He read Dan Kennedy books.

The single thing that made the greatest impact for him caused such a response that in just four months using it…

he booked himself solid for a whole year.

Discover what Joe used and all his insights any freelancer can use to

raise your rates and get paid what you’re worth…

Then DO IT.

In this episode, you’ll discover:

* The one basic secret of Joe’s ads that delivered him clients he was dying to work with. (And filtering the ones he didn’t!).

* How to spot the right potential team members by asking them this one casual question.

* Why it’s important to change your mindset…and the one book he recommends to do it.

* The honest, no “bull crap” habit Joe uses every day to keep him on the right path.

* The real reason you aren’t charging more for your services. A simple way to level-up on your very next project.

Mentioned:

* Grow Your Web Design/Digital Agency

* Website Design That Works

*

" rel="noopener noreferrer">Psycho-Cybernetics

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

His father was an engineer, so Joel followed in his footsteps.

It took him only 8 months to realize he needed to get out of there and find something else.

With a sales position available, he jumped at the chance to interview.

He knew HVAC…

but had no sales experience at all.

When they offered him the job he almost turned it down.

Taking it changed Joel’s ENTIRE life.

He was on 100% commission…

eating what he killed…

yet growth was a very slow crawl.

He noticed that the sales presentations were weak.

In fact, they were putting people to sleep on the regular.

So he recognized an opportunity.

In every airport, he vowed to buy another book on giving better sales presentations.

Before long, he realized why the company presentations didn’t work.

Simple changes led to a 4x explosion in revenue.

What happened next, when he moved out on his own (and finally into wildly successful webinars)…

is the subject of the rest of this episode of the Email Marketing Podcast.

Dig IN!

In this episode, you’ll discover:

* The truth behind “experts curse”. Rule number one of an exceptional sales presentation.

* How to avoid the horrible mistake Joel made when he first jumped into I.M. (Even thought the webinars worked!)

* How Russell Brunson launched Joel’s webinar business by NOT giving him a job.

* Why the delicate balance between these two factors is the secret to a successful webinar.

* The number one most important piece of advice Joel has about webinars…and his 3-part sales format.

Mentioned:

* The Webinar Agency

* Joel’s “Sold With Webinars ” Podcast

* Joel’s “Webinar Accelerator” course

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

Jon Buchan’s first cold email…

a bulleted list of his skills…

landed him his first digital marketing job.

When word of mouth referrals dried up

after a while…

he realized he had no way to gain new business.

So he did what “every Brit” does in that situation.

He got blind drunk and in the fog crafted a cold email to send

to prospects.

What happened next was shocking.

Large corporations like Hewlett-Packard, Red Bull, Symantec and more began to respond.

He’d get replies like…

“My client sent me your spam email and we’d like to meet you to discuss opportunities.”

He used the same types of email to land people endless job interviews…

to get himself on podcasts…

and now he’s started a rapidly-growing Facebook community.

Listen to this episode as Jon teaches exactly what he’s writing in his fabulous emails.

B2B doesn’t have to be boring to boring communication any longer.

In this episode, you’ll discover:

* Use this rapport-building superpower to forge new relationships and create uniqueness.

* How stories endure…the PR savvy of dead celebrities.

* 3 foundational formulas to break through and stand out. You’ve fallen “victim” to these yourself…every day…without putting it all together.

* Weaknesses become towering strengths with a few simple words.

* How to express yourself and have reams of new clients thank you for it.

Mentioned:

* Jon’s “Charm Offensive” Group

* Charm Offensive

* Samples of Jon’s emails on Twitter

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan:Hey everybody we’re back for another edition of the podcast. I’m David Allan for makewordspay.com – the host as per usual and we have a very exciting guest on here today because I think this guy for lack of a better term really gets it. He is a specialist in cold outreach. He’s really a copywriter in disguise I don’t think he’d really like to be labeled a copywriter and he’s really taken humor and sort of infused that into marketing practices to gain new clientele. And I’m probably going to butcher his name but John Buchan welcome to the show.

Jon Buchan: Thank you very much.

David Allan:Well welcome to the show. I think this is really good because I learned about you very recently and I loved some of the things you had to say. I read some of your read posts and so forth from the past and I think you’re just going to have a very exciting thing too because a lot of freelance copywriters which you know is a big audience. They’re not really sure for for a good chunk of time like how to actually go out and get clients. It seems to be a real big stumbling point. So maybe take us back from the very beginning before you got into all of this what were you doing and how did you end up here.

Jon Buchan: Yes. Let’s see if I said I did come back so I’m always being in business. And I had a lot of business. And after a few years decide how I wanted to move to London and work for digital marketing agency. That was actually probably my first cold email just thinking about it. I’ve not said this before but I just sent...

Bruno was in IT when he was 18.

At 19, he was freelancing and making an easy $3500 a month.

Seeing that the web was the next frontier, he dove into web design and landed a job with a big agency.

In 2004, he opened his own company in the UK.

He had taken on freelance clients while at the job and parlayed that into a lifestyle many would envy.

He traveled, partied, and relaxed and enjoyed life while continuing to grow…

working a scant few hours a week.

Seriousness again took hold a few years later when he tried to continue to grow but found he was lacking.

He saw other agencies charging huge fees but couldn’t find the path for himself.

He knew he needed some training and though it took a year, he invested.

That was his introduction to Facebook groups.

What Bruno has done and discovered will put real money in your pocket if you follow his lead.

Buckle up.

In this episode, you’ll discover:

* How to decide on what courses to invest in. Bruno took the simplest, “sure-fire” way.

* 3 dirty tricks your mind plays on you that prevents you getting the help you need today.

* Clever ways to know if your Facebook Group efforts are working.

* How the truth about “pregnancy” is holding you back from success.

* An ingenious strategy for winning the game of “promotion day”.

Mentioned:

* Bruno on Facebook

* Bruno’s Facebook Group

* Russ Ruffino’s Clients On Demand

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody We’re back with another edition of the podcast. I’m David your host as usual. We have a very interesting guy on the show today that I’ve been following for a while.

His name is Bruno Domingues I believe and if I’m pronouncing that right. And one of the things I wanted to have Bruno on the show today to talk about this is a very interesting sort of lead generation techniques by hanging out in people’s Facebook groups that have his ideal clients. And on commenting and so forth and generating leads that way he’ll have much more to say about this. Bruno Welcome to the show.

Bruno Domingues: Thank you David. Good to be here.

David Allan: Yeah it’s fantastic you’re in Lithuania. You just told me off the air. Going out living in the Nomad lifestyle. It’s good to be able to travel and work remotely as I do myself it’s fantastic. Now let’s take it back. Where were you born. How did you get into all this. You know online marketing and so forth.

Bruno Domingues: Online marketing? I’d say I went from all my early years I was working in I.T.

So I started by working when I was about 18 I went freelancing pretty quick by the age of 19 I was making about three in the house thousand a month already. By then I signed this I realized that web was the future rights of Web sites and all that. So I changed from IP to web. I went for four years in the big agency in Holland. So I was living in Holland for four years there. I learned all that in it. And after that I opened my company so that was in 2004 when I started the business I opened in the UK and then went which was where I thought it was the best place to open.

At the time. So when you were doing I.T. were you doing like I was just freelancing kind of stuff ...

In India, it is customary to work 12 or 13 hours a day.

A year and a half in, he knew he couldn’t sustain that.

Wanting to make some quick cash, he became acquainted with the world of…

gambling.

Six months later he was in deep debt and had lost his entire savings.

He even had to borrow money from his parents.

Deteremined to make his own way he took out a student loan and decided to finish his degree abroad.

In Germany.

It took him three more years to pay off his debt and student loans after he landed a job with Daimler.

Determined to start his own business, he spent two years pondering an online course.

He even talked to past students.

Taking the plunge, it was only 6 months before he quit his job.

In two years, he has built an explainer video company with 15 collaborators…

and freed himself to work and travel wherever he wants.

You could do the same by following his simple process for starting, growing…

and finding the right people.

In this episode, you’ll discover:

* The real reason Rohan had to get out of the corporate world. Is your work having a direct effect on these?

* How to make a small fortune by reaching out on these two platforms.

* A “dignified way” to get started selling your services. (Hint: It’s not “free”).

* One business-growing secret to ensure you’re working on the right projects.

* How to weed out 70-80% of job applicants right away and find the superstar “collaborators” fast.

Mentioned:

* Rohan Kale Animated Explainer Videos

* Rohan Kale on LinkedIn

* Teamwork Project Management Software

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody it’s David Allan for makewordspay.com. I’m your host as usual. And we’re back with another exciting episode this time we have someone which could be very interesting I think because I don’t know if we’ve talked to too many people in this sort of niche and he sounds like he may be across the entire other side of the world and he’s going to talk about animated video work. And that’s one of the things that’s really interesting to me because I have endeavored to look you know it’s well known sort of in marketing that video of course is advancing every year. And also that the animated vs words and webinars and so forth are really have done quite well for people and commercialized. So let’s just jump right into it and welcome Rohan Kale to the show. How are you?

Rohan Kale: I am very well thank you for having me on, it’s a pleasure.

David Allan: Yes pleasure to have you on the show wwhere are you right now exactly?

Roahn Kale: Right now I am in Germany to the south.

David Allan: Nice. Nice. Now you do animated video marketing as I said and maybe we’ll start at the very beginning like we do we’ll all over again. Take us back. Where were you – where did you start where you come from you know and work as Way work worked your way all the way up through your stories we get an idea of like you know all the sort of bumps and bruises you took along the way to get where you are t...

His parents provided the distinct foundation for what he does today.

His mother was an art teacher.

In college, his father took him to client meetings.

When he claimed boredom as a kid, his mother pointed him to the crayons and stacks of paper.

Later, in the corporate world, his skills grew while surrounded by other great artists.

Rising tide lifts all ships as they say.

When he left the corporate world at first it seemed like it was going to be a much tougher road…

until a FedX package from Dan Kennedy landed on his doorstep.

Email legend Matt Furey became his coach and Vince spoke at several Kennedy events.

Everything was humming along untilt he recession years of ’08-10.

Creditors were calling…

Tax man wanted his money…

He was in arrears for child support…

So he contacted a former client and proposed something radical.

A professional wager of sorts agreed.

Neither Vince nor his client were expecting what was to happen next.

It was magical…

In this episode, you’ll discover:

* The incredible “nothing to lose” conversion wager betwen Mike and his client. (And the amazing results!)

* Two big reasons Vince leveraged involvement with “mentors” to get his business booming. (Besides getting actual coaching).

* Why it’s important to test, test, test. (The tweaking that led to a staggering bump over and above the orginal results).

* How to earn “big profits” using so-called plain or “ugly” graphics.

* How to manipulate your presentation when you can’t afford to do the whole thing “Vince’s way”.

Mentioned:

* Vince’s Whiteboard Animation Videos

* Vince’s success website

* Vince’s books on Amazon

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody welcome to another edition of the podcast- I have an exciting guests here today because when I was young I was really into cartooning and writing comics and actually I had a babysitter are mine who sort of got me into that because he’d written a graphic novel. And of course now we’re talking about marketing and we have Vicne Palko on the show today how are you doing Vince?

Vince Palko: Doing awesome David, thanks for having me.

David Allan: I can already tell it’s going to be interesting conversation given the technical difficulties of trying to put me in some kind of chokehold here already this morning.

Let me take us back Vince because I don’t really know that much about you.

I mean I see your website of course about a little research on you but maybe take us back to before you got into marketing what you were up to and sort of how you snuck your way into this. This varied and vast enterprise.

Vince Palko: Sure sure. So I’ll take you all the way back to the beginning when I was a young kid. I had two passions to love loves the first being sports and second being Aardman mother was an art teacher. She taught me everything I know. The beautiful thing about having a mom who is an art teacher is she brings back pamphlets and history and things about different art to choose always sharing all kinds of different things...

Harlan Kilstein was in education and switched to entrepreneurship with a hypnosis clinic.

Which is where he first saw direct-response in action.

He ran the ads given to him by the franchise…

and the phones rang.

When the ads from the parent company stopped coming and the promises dried up…

Harlan’s brother would send him Rich Shefren’s ads from New York.

It was Rich who told Harlan to study Jay Abraham.

When Rich gave Harlan a free ticket to Dan Kennedy’s last copywriting seminar…

he had a blast and loved what Dan was teaching.

It was the first time he saw and heard John Carlton.

Returning home to his clinic, he started to write his own ads and again, the phones rang off the hook.

Some of the ads people saved and were still calling five years after the clinic closed.

What happened next is the stuff of copywriting legend.

In his first year, churning out two or three projects a week he made over $300, 000.

He more than doubled it his second year.

Writing for marketing celebrities and legendary launches became his reality.

I pursued Harlan to come on the podcast for a long time to tell his story for one main reason.

So you can discover how to walk a similar path.

In this episode, you’ll discover:

* The number one thing copywriters don’t do now. Harlan says throw out the hand-copying and do this instead.

* How commonalities in great copy only reveal themselves when you do this. (Number two thing copywriters neglect!).

* Discover Harlan’s top secret for swiping winning salesletters.

* What did Harlan pay good money for that nobody seems to be doing these days either. (How he’s switched what he looks for as of late).

* The one step all the best copywriters take. If you don’t…it spells doom.

Mentioned:

* Harlan Kilstein on Facebook

* Harlan’s courses

* Harlan’s Overnight Copy

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody We’re back with another edition of the podcast. I’m David Allan and we’re here with a very interesting guest I’ve wanted to get on the show for a long time. Someone whose programs I’ve taken personally some of his DVD programs and so forth I have bought. He is a fascinating copywriting story and I just want to welcome Harlan Kilstein to the show.

Harlan Kilstein: Hey thanks for welcoming me. Thanks for chasing me down. We won’t talk about how many years it took…

David Allan: It’s taken a couple of years for sure but here we are.

And I think you’re Of particular interest to myself personally and probably our audience which is comprised of largely freelance copywriters and people looking to get into that as a as a career vocation because you sort of had a very meteoric rise in your copywriting career and where it’s taken you since then and so maybe take us back Harlan to the very beginning like how you got what you were doing and then how you got involved in this wacky marketing world.

Harlan Kilstein: I’m sorry did you say mediocre rise or meteoric

David Allan: meteoric meteoric.

Harlan Kilstein: Just checking. Gosh I was the last person that I would have thought what a copywriter was to me. I probably would have been one of those idiots who thought that a...

Trevor Crane grew up poor and struggled when he left college.

He couldn’t seem to figure it out for himself.

That’s when he put his ego aside…

humbled himself…

and asked for one simple thing…

HELP.

With the aid of a mentor he was on his way to miking his first million.

Then 2 million.

When he finally took action on the advice he’s sharing in this podcast…

it had been 20 years coming.

His goals grew and spread to his daughter.

At only 7 years old she took the advice Trevor had failed to take himself for so long, and now she’s 10…

staring down a 7-figure future.

SO stop what you’re doing, take the 20 something minutes to listen to this podcast.

Then take ACTION.

But only if you want to add another zero to your income this year.

In this episode, you’ll discover:

* Add an extra zero to your income in the next year. (Both Trevor and his wife did as soon as they created this one element).

* How to “business” like a 7 year old. The massive action of Trevor’s daughter should destroy your excuses. Do it now!

* Free book offer lays it all out. The questions you need to answer and even when to start marketing.

* Ideas are great but THIS is where it’s at. One strategy separates the successful from everyone else.

* The #1 secret of getting the most from a mentor. This one quality allowed Trevor to skyrocket his income.

Mentioned:

* FREE “Big Money” Book

* Super Kids Books

* Tony Robbins

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody! We’re back with another edition of the podcast. I’m David Allan your host as usual we’ve got exciting guest on the show here today. His name is Trevor Crane.

He’s got to teach you all about books that you can write. And this is especially important for our freelance copywriters out there. I would say this is a way to position yourself really for any business person is going to write a book.

I was going to grant you all sorts of experts status authority and without selling any books you can to build a build your business. Trevor Welcome to the show.

Trevor Crane: Man I’m excited about it.

David Allan: It’s awesome to have you on the show. I’ve read a little bit about you and some of your stuff listen to your podcasts.

You have two podcasts right?

Trevor Crane: Yeah I’ve got two I’ve been having fun. One what you said you talked a little bit off air that one was inspired by my grandfather passing. And the last letter he ever wrote for me and that one’s all about becoming your best and living a great quality of life and taking your life and business to the next level. And then another one is all about you know a race to 7 figures. So those are pretty cool but let’s not confuse everybody with more of my broadcast.

Because today we’re going to talk about books and what those things can do for you and obviously you’ve written a great number of them. I don’t know how a total But you’ve written a number of books and those really helped build your business.

Well ten books not not two not. Not that I’m counting but I’ve got to time that are all best sellers and as much as I’d love to brag abou...