Dennis found himself in advertising a few years ago.

Working on marketing strategy and branding for Fortune 500’s and Non-Profits.

His first foray into business was a web design business which went belly-up.

Another web designer suggested “copywriting” might better suit his skillset.

Once revealed…

…he dove into the deep end with everything direct-response.

Then he began searching for a mentor.

Years ago he had a martial arts mentor and understood the life-changing value.

He’s pretty new to the whole world of freelancing and the digital nomad lifestyle…

…and his fresh eyes will reveal the truth, dispel some myths, and give you perspective…

…from someone experiencing it in real time.

He’s only been a freelance copywriter for a year but he learns fast and has plenty of opinions on what you need to do…

…to make it in this marketing game.

Dive into this episode now!

In this episode, you’ll discover:

* How to avoid being a sucker while finding and vetting a mentor.

* Two quick-start reasons you need a mentor now. (Or spend years flailing away in freelance purgatory!)

* 3 “No-brainer” problems every freelancer (of any kind) is trying to answer every…single…day. (Here are Dennis’ solutions).

* Why most “digital nomads” are focusing on a completely wrong factor. Change how you decipher true success from mediocrity.

* A golden nugget of advice about content creation to start luring in the right clients. (Dennis shares 4 mentors he worked with…or continues to work with)

Mentioned:

* Dennis Demori’s website

* Dennis Demori on Facebook

* Traffic & Funnels

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody we’re back with another edition of the podcast, I’m David Allan from makewordspay.com and we have a fellow copywriter on the show today he is a digital nomad he’s relatively new to the lifestyle so he’s gonna be demystifying some of the aspects of what you may think about being a digital nomad here and talk heavily about that Dennis Demori welcome to the show

Dennis Demori: What’s happening David, thanks for having me.

David Allan: Yeah man, it’s a real pleasure. I’ve sort of just become aware of you in the last maybe six months or so you know we belong to various face group – I’m just gonna merge those words together – Facebook groups together and so forth and you seem to have…be of like mind and you’re relatively new to this whole digital nomad lifestyle so it’s interesting to see some thingsyou’re sharing maybe let’s start like we normally like to do we go back to your origin story where you were before how you found your way into this Machiavellian world of digital marketing and travel and so forth…

Dennis Demori: Yeah sure so briefly I grew up in New York and lived all over the US throughout the ears and about five, six years ago I ended up in advertising okay and I work with a number of different clients region could not provost a fortune 500 and in my role at that time I was a brand strategist and it has the comedy cuz they’re pretty creative about the names in the advertising field like and maybe my focus was market research ...

She was pregnant and needed work.

Her father wanted to get on podcasts and tasked her with the outreach.

One day, he suggested she could offer this as a service.

Ever since she’s been a fast-rising star in the podcasting world…

…and a real life-saver for myself (David Allan).

She helps clients get their house in order so they put their best foot forward.

When Ryan Stewman exposed her to his network – things took off.

If you’re looking for a fast way to build authority and notoriety in your niche.

Find new clients and new opportunities.

Expose people to your personality, style and how you think about business…

…few channels are better than podcasting.

Are you ready for primetime?

Check out this episode now.

In this episode, you’ll discover:

* The “damaging admission” she turned into new clients and opportunities.

* The number one thing Courtney vets so she’s sure a new client is ready to appear on podcasts.

* One incredible value of podcasts shouldn’t work. (Yet it builds your business faster than anything.)

* The amazing way Courtney is using her own livestreaming to attract clients.

* The single most important aspect of Courtney’s success. This one takeaway can change your life today.

Mentioned:

* Zippy Content

* Courtney Blair on Facebook

* Ryan Stewman

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody welcome to another edition of the podcast – I am David Allan from makewordspay.com and we have a very unique guest on today’s show because I can’t remember exactly how I came in contact with her but I’m pretty sure it

was because she sent me an email and tried to get somebody else on this show so we’re gonna welcome Courtney Blair onto the show Courtney, how are you?

Courtney Blair: I’m good how are you thanks for having me.

David Allan: Not a problem not a problem I’ve been looking forward to this one especially now I’m pretty sure that’s how we

probably first found out about each other’s Courtney isn’t it you know she’s an expert on getting people on podcasts

and I would have to say that you are have been a lifesaver for me in many ways almost unintentionally I would say probably because you know that’s a business that has evolved for you and as a result it’s made my life a whole lot easier because this is one of the podcasts you solicit to get people on and it makes my job a lot easier as someone who solicits people to come on as well so you know people don’t know anything about you you can have a rising star in this world take us back to where you

were before podcasting…

Courtney Blair: So before podcasting I started doing what I’m

doing I started finding podcast interviews about four years ago so before I did that I bounced around new jobs you know I didn’t really know what I wanted to do I just knew that I wanted to work for myself my both my parents are entrepreneurs so I worked for them a bunch and I helped my mom open a couple companies and you know I did some stuff for my dad so I kind of just bounced

around I couldn’t really keep a job in the real world because I just you know so I was just Minh to be there I would leave...

Kevin Rogers is a fellow performer.

For the better part of 10 years, he was a hardcore standup comedian making his living on the road.

Looking into the future, he saw older comedians who hadn’t “made it” and decided to shift gears.

With the help of a close friend, he found the world of copywriting.

Another comedian friend was also a little ahead of him on the very same path.

His first “sales letter” was a mocking treatise for a self-pleasuring device.

His friend told him it was better than 70% of the copy he came across.

From finding his first clients to advice he received from copywriting legends…

…this episode delivers the goods and may re-shape the way you’re molding your copy career

Dive in and listen now.

In this episode, you’ll discover:

* What are the top mistakes Kevin hears from the client side of the copywriting business.

* Kevin’s best piece of advice for every copywriter entering the field. (The two-part process for standing out.)

* The “slippery banana syndrome” of the early stages of your copy career. How Kevin brought his focus in tight and his copy done.

* HThe number one mistake people considering a copy career make. (It has nothing to do with getting good at copy.)

* Kevin learned faster and escaped impostor syndrome with THIS advice from two legends.

Mentioned:

* Copy Cheif Community

* Kevin’s Podcasts

* John Carlton

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody, we’re back for another edition of the podcast I’m David Allan from makewordspay.com – we have a very

special guest today on the show, someone I’ve been looking forward to talking to for a long time he is a copywriter or a freelancer – you know mentors other copywriters he has a

wildly successful forum and stuff for copywriters that you may already be guessing who I’m talking about he’s also a

stand-up comedian… Kevin Rogers welcome to the show.

Kevin Rogers: Thanks for having me brother, I’m looking forward to the conversation

David Allan: Yeah it’s been good I’ve we have some

interesting things in common including when I started my own podcasts that I did called Takeover Tuesday and you

started the Truth in Marketing podcast I believe we were using the same music – by some weird we’ve been gone looking

for the same royalty-free music

Kevin Rogers: Right, exactly funny they think one of us is that’s a cool they picture us in there like conducting the band

David Allan: So let’s let’s go back maybe you know I’m sure a lot of people you know know maybe a little few things about you for those who are completely brand-new let’s go back to your sort of superhero origin story you know how did you get into all this marketing stuff.

Kevin Rogers: Yeah well it’s a pretty long and sordid tale so I’ll I’ll give you the highlight reel it’s you know I was a confused young teenagers I think we’re all supposed to be but you know 17 my kids 14 now and like other parents of kids his age are mapping out their entire professional lives you know it’s this all this pressure to know exactly what they want to do with the rest is crazy so yeah 18 and to win like deadbeat jo...

John started in real estate.

Unfortunately, they were no longer doing in-house sales training.

In the end, he felt he didn’t have the personality for face-to-face sales…

..so he found a different way to make an impact.

Writing lead generating direct response ads.

When hundreds of leads flowed in…

…so many they almost couldn’t handle them…

…he knew this was the life for him.

At Gary Halbert’s urging, John put out his shingle.

His simple and effective methods for getting copywriting clients kickstarted his career.

They will kickstart yours, too.

Or revive a copy career on life support!

Listen as he details some of the most straightforward ideas you will ever stumble across.

Now take action.

In this episode, you’ll discover:

* The one thing you should do before trying to secure your first client.

* Were he to go back in time, he’d use this technique to guard against the down years and prevent the roller-coaster!

* If you know this one fact about direct response businesses, you’ll never go hungry again. (Nor will your kids!)

* The “newsletter” technique John used before he had a swipe file.

* One daily practice which will have have your client calendar bursting at the seams. (It only takes a few minutes!)

Mentioned:

* John “Angel” Copywriting

* John took THIS Gary Halbert advice

* The best copy course John ever took!

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody, welcome to another edition of the podcast- I’m David Allan from makewordspay.com – We’re back with another exciting guest – today’s guest I’ve heard about for many years…took one of his courses four or five years ago and was one of the things that opened my eyes to some very specific skill sets and he’s going to talk aboiut that today and he’s going to talk about some client getting strategies…John Anghelache welcome to the show…

John Anghelache: Hey, Dave, thank you, I appreciate it.

David Allan: You’re a person I’ve heard about – years ago – I guess beacause I got into it through Gary Halbert, John Carlton, people like that, your name was sort of always floating around…I heard David Garfinkel talk about you a bit and then I haven’t heatrd much, you know, for a few years – perhaps you’ve been keeping a low profile, at least from me…so maybe take us back and how you got into copywriting and your super hero origin story as we like to call it.

Jesse Elder was a martial arts practitioner and gym owner.

When he was a part of underground no-rules “fight-clubs”…

…he saw Mike Tyson’s quote come to life.

“Everybody has a plan until they get punched in the mouth.”

Theory fell away and only the result-producing strategies survived.

Anyone that started watching the Ultimate Fighting Championship in its infancy…

…saw this same scenario play out with gruesome results.

Mystical martial art practitioners dispatched in short order.

Jesse talks about the “5 Freedoms” and how to live into them.

His year of living a nomadic lifestyle running his business and life with 3 simple things.

He never spent more than 8 days in a single place for over 95% of 2017.

He details the difference between your business and life goals and who you are.

Why you need to live life on your own terms and how to deal with what other people say to you.

I know you will love this episode because we talked about issues that have affected everyone.

Saddle up.

In this episode, you’ll discover:

* Jesse’s open and simple “WIFI” approach to life.

* The “can’t lose” secrets of the real laws of attraction. (No woo-woo here!)

* Do you feel like an impostor? Jesse’s detailed strategies will knock it out.

* How to spot misleading “borrowed objectives.”

* How to avoid the most common and costly success mistakes and find your own “frequency.”

Mentioned:

* Jesse’s website

* Jesse’s Facebook

* Jesse’s YouTube channel

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody, we’re back with another

edition of the podcast. I’m David Allan

from makewordspay.com and we’re here

with another exciting guest today. He

likes to be called an action philosopher

he’s gonna have a lot of great ideas for

all you freelancers – freelance

copywriters, maybe freelance web

designers I know there’s a bunch of

different people who listen to the show

who also want to get nomadic – they want

to get out there and this is the perfect

guest for that stuff because like

myself he’s been a nomad for a long time

he’s been all over the place and he’s

primarily concentrated on you know

the thinking aspect they’re getting into

the right mindset… Jesse Elder welcome to

the show.

Jesse Elder: Thanks, Dave good to be here man.

David Allan: Great to have you man you know I’ve

heard your name in passing you know now

and again here and there and I’ve read

you know some your stuff listen to a few

the other podcasts you’ve been on I

really like what you’re doing I really

like your philosophy and you mentioned

it off the air before we started which

is to take some fucking action let’s

start with your own that’s something I

really don’t know let’s go back to the

beginning where were you and how did you

get into all this?

Jesse Elder: Completely

accidentally and something that just

blows my mind to this day, like I

Mary Kate Feeney is not your typical copywriter and marketing consultant.

Instead of taking the well-trodden copywriting path, Mary Kate took “the road less traveled”.

In lieu of the clichéd internet marketing product launch, or writing long-form direct response sales letters for publishing giants like Agora, she applied the skills she learned in the McIntyre Method Masterclass (previously called ‘McMasters’) to the political and education spheres, helping schools and political campaigns to thrive (among others).

She’s been part of 3 political campaigns (2 of which were successful). She’s raised $15k in 25 days for a school that really needed it, and then, as if that wasn’t enough, she raised another $17k in 24 hours… all using the email copywriting strategies she learned from The McMethod.

In this interview, you’ll find out how she developed her copywriting and marketing chops, how she got involved in the political and education spheres, and how she writes emails that open wallets for political campaigns and schools.

Plus, Mary Kate’s best tips and tricks for women who want to succeed in the copywriting industry.

Now, according to Mary Kate…

..all of this is due to the foundational work she did in the McIntyre Method Masterclass and others.

So once you’ve listened to this interview with Mary Kate Feeney, be sure to take a look at the McIntyre Method Masterclass here.

A copywriting living legend returns to the podcast.

If you go back to Episode #44, David gave great advice on “Hot Button” Emotional copy.

He’s on the copywriting Mount Rushmore…

he worked for the legendary David Ogilvy…

and he holds several current controls with big publishers.

How does he get into the mind of the prospect and learn what makes them tick?

David lays out several simple and easy ways to gain that insight.

His lifetime of experience makes learning from him straightforward and clear.

This episode is one to come back to again and again.

In this episode, you’ll discover:

* The “method acting” way to slip into your prospect’s shoes. (How to get into the deeper issues which make persuasion easy).

* The one mistake copywriters make that kills the sale right from the start. (Make sure your copy stays in THIS form).

* How to sharpen and tighten your copy today by creating this one thing over and over.

* Shocking confessions of presidents and top salesmen. Get your copy sizzling from the start.

* The often-overlooked strategy that has become the secret weapon of the smartest marketers.

Mentioned:

* David’s website

* Ogilvy & Mather

* John Carlton

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

Hey everybody, welcome back to the podcast and today we have a very special guest I’ve been looking forward to for awhile

he is a legend and copywriting circles. Brian Kurtz, who we had on the show previously, refers to him as one of the Mount Rushmore of Boardroom copywriters. David Deutsch welcome to the show.

David Deutsch: Well thanks, it’s great to be here.

David Allan: Yeah, it’s really exciting to have you on the

show. This is a real pleasure and an honor.

David Deutsch: I appreciate that. I appreciate

that nice introduction.

David Allan: Well, you are a legend amongst copywriters and everyone who listens to the show a lot we have a lot of copywriters, of course we’ve had a lot of copywriters on

the show and some some famous ones as well but you’re seen as sort of that top A-list pinnacle so maybe let’s go back

to the very beginning and start with your superhero origin story. How did you get into this?

David Deutsch: well I got into it just I found myself working at an ad agency in New York Ogilvy and Mather – yeah the big one today one but I was just working there as a temp okay and I

just thought hey as long as I’m here or this advertising stuff looks pretty interesting maybe I could try my hand at

writing so I persisted a little bit and got a chance to do some copy got into you know full-time doing copy and that’s, that was the origin it was very unintentional like oh I’m here at Ogilvy

I guess…

David Allan: what was the culture like

working there well you know it’s funny

it’s like when you grow up in New York

City you don’t or you know like a fish

in water doesn’t really think of it as

being in water so you just sort of think

well this is what all advertising

agencies are like they’re founded but

they’re big they’re founded by a genius

you know they have a teaching culture

but it was you know it was very unique

I interviewed Sean over a year ago (originally for my Takeover Tuesday Podcast).

Although he has moved on to other pastures…

the information he gives is evergreen.

Do you feel overwhelmed by sales funnels?

Do they seem like the trying to decipher the bracket of the NCAA “March Madness” tournament?

Sean likes to keep it simple and direct.

He started writing copy for his own projects and then had an opportunity to write some radio and TV ads.

It opened up a whole new world away from the shiny-objects of social media sites and web pages.

As Sean himself says, it’s like new “old skool”.

So listen as he lays out a simple way to start killing it in your business…

and how to return to the tried and true.

You may re-think what you’re doing or consider new possibilities…

when you listen to this episode of the Email Marketing Podcast.

In this episode, you’ll discover:

* Is it possible to have A 90% conversion rate on your upsells?

* What kind of list-building are you doing? Sean prefers to build one kind of list above all others.

* The simple way Sean competed head-to-head with the big online players.

* How to know when the time is right to “Spinal Tap” your business (and how to do it with ease).

* Is offline marketing more expensive? The answer may surprise you.

Mentioned:

* Sean Mysel on Facebook

* Takeover Tuesday

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody, it’s David Allan

and we’re back again with another exciting guest

and as we are wont to do we have another

copywriter on the show today Sean Mysel how are you?

Sean Mysel: Good, good thanks for

having me

David Allan: Yeah it’s been looking forward

to this for a bit since we set this up

you were actually referred by two of our

previous guests for people who we should

talk to and so maybe for people who

don’t know much about you I think you

fly a little under the radar you know

from my perspective anyways maybe the

other people know more about you sort of

give us the you know the superhero

origin story from the very beginning how

did you get into copywriting marketing

and so forth oh sure well actually yeah

I started my career really managing

sports stadiums and arenas and it you

know went for my own baseball to a

running on housekeeping unit at in New

Jersey the place called the Prudential

Center you know the New Jersey Devils

played for a while between us played

until they moved to Brooklyn and a big

part of my job was to actually monitor

humans behavior like what did they do

when they’re drunk sober you know when

the game is going well not well cuz you

know you had to adapt how you were gonna

run your building in accordance to how

they would behave right so what happened

is my wife was is a geologist and she

got transferred the Bay Area so I had to

leave that job okay I wanted to pursue

teaching golf it’s a really good golfer

I talked about during the summer times I

was slow for that for those types of

jobs are pretty slow in the summer time

and I had to start writing my own ads

We’re back with Part 2 of my interview with Bond Halbert.

If you enjoyed Part 1 we’re going to step it up a notch for Part 2.

Bond continues by extending his ideas on email.

Open rates…

the spam folder…

and what “training your list” means in Halbert-speak.

He jumps into sales copy…

giving away some of the ideas he and his father used to crank out winners.

Then he jumps into more of the secrets used in the marketing his book.

Answering some of the questions readers of his excellent editing tome may have had (like me).

So Happy New Year to you…

the listeners who love and support the McMethod Email Marketing Podcast.

Disfrutar.

In this episode, you’ll discover:

* Which email had the highest open rate of any sent from The Gary Halbert Letter ( and what it means to your emails!).

* The contrast between Gary and Bond’s approach to writing and editing sales copy.

* How much time should you spend on each step of your promotion? Bond spells out what separates the A-Listers.

* The “Surf Nazi” secret Bond used to compel readers of his book.

* The Halbert twist on a classic copy idea that will supercharge your sales writing.

Mentioned:

* Carlos’ Bond’s website

* The Gary Halbert Letter

*

" rel="noopener noreferrer">Bond Halbert’s books

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

Bond Halbert: …so I did it again I went back to our list and I said what are the classic

marketing books I want to tie this to and I chose scientific advertising and the Robert Collier letter book right

because those are the books my dad recommended all the time first and so I wrote this email and it was pretty

successful because it was called you know it got the highest open rate of any of any email ever sent from the Gary

Halbert letter – in fact it was at 52 but the last time I checked it was a 54 percent open rate and that’s huge that’s open right yeah absolutely has been unscrubbed right it’s a big list that’s unscrubbed and then built over

decades yeah you know it’s easy to get a email and then you what you do is then send another email to only the people who opened your last email you know you can you can play tricks and those

numbers this was this was an

honest-to-god fifty-four percent open

rate on a list that was that’s that it

had no filtering no enhancements and

just absolutely the opposite of what you

would do to boost your in your openness

anyway so I sent it and I promoted them

I promoted it with those other books and

all three of those books made it into

the top four of Amazon again right and

now when you go and you look at these

other books that are classically being

sold you get told you know to go buy

them now there’s a lot of stuff that I

left out about how I did this or how I

did that you know and things like you

know that to make that all happen but

the lesson in that story was to

experiment and see if it works and then

try and replicate your results and if

you can replicate your results then you

have something that you can do and take

to other people you can take it to other

This is a different kind of episode.

You could say it is about family.

More than a year and a half ago I (Dave) recorded an almost three-hour interview with Bond Halbert.

He told great stories about his legendary father, Gary.

Cautionary tales?

Life lessons?

They’re fun and hopefully will bring a smile to your face…

while giving you some ideas to reflect on as you follow your own path.

Bond was very gracious with his time and this is part one of two I will be releasing here.

So Merry Christmas to you…

the listeners who love and support the McMethod Email Marketing Podcast.

Enjoy.

In this episode, you’ll discover:

* The Gary Halbert secret to success. Once he found it…he never looked back.

* How did Gary get into direct mail? A semi-weird job is only the start.

* Gary didn’t enjoy building a business…it wasn’t writing ads…THIS is what Gary was all about.

* Cautionary tales Bond reveals about Halbert family life.

* How Bond pulled off having Amazon sell his book for him.

Mentioned:

* Bond Halbert’s website

* The Gary Halbert Letter

* Bond Halbert’s books

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Bond Halbert on the show today, Bond how are you?

Bond Halbert: I’m good thanks for having me

David Allan: Yeah, I think it was Pauline Longdon who connected us if I remember correctly may

have originally I mean I’ve listened to your dad’s stuff and read your dad’s stuff for many years it’s actually why I got into copywriting which I’m sure is apretty common story from the peoplwe’ve had oh yeah but you actually lived it…

Bond Halbert: Yeah, started his career the day I was born. yeahDavid Allan: Wow something I didn’t know. Since then of course now I never got to meet your father because I got into this

long after he had passed away unfortunately and you know I don’t want to turn this into a show by your father but maybe you

know take us back to those sort of halcyon days if you will when you weregrowing up for people who haven’t read maybe some of the books that been put out about it you know your of your dad’s

life and his connection with you and and your brother and sort of give us sort of the maybe see you know a few insights

into how crazy a time that was that. Did people realize this was really crazytime or was it just you know I seem like normal business stuff going on?

Bond Halbert: Well tell you what – first I never mind talking about my father that’s I love talking about him so that’s not an issue and I don’t mind if you ask me any question to do with my father the other thing is you know I’m gonna give you some answers that I don’t typically give so that you’re not hearing just the same old story of you know him and my relationship from you know the get-go and stuff like that.

My dad was a very strange character and one of the things that I always separate his life in two phases the way that I think

about it because he he radically changed

his existence in the way he thought and

the way he operated at different parts

in his little life and I think a lot of

people do that I just don’t think they