This is a different kind of episode.

You could say it is about family.

More than a year and a half ago I (Dave) recorded an almost three-hour interview with Bond Halbert.

He told great stories about his legendary father, Gary.

Cautionary tales?

Life lessons?

They’re fun and hopefully will bring a smile to your face…

while giving you some ideas to reflect on as you follow your own path.

Bond was very gracious with his time and this is part one of two I will be releasing here.

So Merry Christmas to you…

the listeners who love and support the McMethod Email Marketing Podcast.

Enjoy.

In this episode, you’ll discover:

* The Gary Halbert secret to success. Once he found it…he never looked back.

* How did Gary get into direct mail? A semi-weird job is only the start.

* Gary didn’t enjoy building a business…it wasn’t writing ads…THIS is what Gary was all about.

* Cautionary tales Bond reveals about Halbert family life.

* How Bond pulled off having Amazon sell his book for him.

Mentioned:

* Bond Halbert’s website

* The Gary Halbert Letter

* Bond Halbert’s books

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Bond Halbert on the show today, Bond how are you?

Bond Halbert: I’m good thanks for having me

David Allan: Yeah, I think it was Pauline Longdon who connected us if I remember correctly may

have originally I mean I’ve listened to your dad’s stuff and read your dad’s stuff for many years it’s actually why I got into copywriting which I’m sure is apretty common story from the peoplwe’ve had oh yeah but you actually lived it…

Bond Halbert: Yeah, started his career the day I was born. yeahDavid Allan: Wow something I didn’t know. Since then of course now I never got to meet your father because I got into this

long after he had passed away unfortunately and you know I don’t want to turn this into a show by your father but maybe you

know take us back to those sort of halcyon days if you will when you weregrowing up for people who haven’t read maybe some of the books that been put out about it you know your of your dad’s

life and his connection with you and and your brother and sort of give us sort of the maybe see you know a few insights

into how crazy a time that was that. Did people realize this was really crazytime or was it just you know I seem like normal business stuff going on?

Bond Halbert: Well tell you what – first I never mind talking about my father that’s I love talking about him so that’s not an issue and I don’t mind if you ask me any question to do with my father the other thing is you know I’m gonna give you some answers that I don’t typically give so that you’re not hearing just the same old story of you know him and my relationship from you know the get-go and stuff like that.

My dad was a very strange character and one of the things that I always separate his life in two phases the way that I think

about it because he he radically changed

his existence in the way he thought and

the way he operated at different parts

in his little life and I think a lot of

people do that I just don’t think they