We’re back with Part 2 of my interview with Bond Halbert.

If you enjoyed Part 1 we’re going to step it up a notch for Part 2.

Bond continues by extending his ideas on email.

Open rates…

the spam folder…

and what “training your list” means in Halbert-speak.

He jumps into sales copy…

giving away some of the ideas he and his father used to crank out winners.

Then he jumps into more of the secrets used in the marketing his book.

Answering some of the questions readers of his excellent editing tome may have had (like me).

So Happy New Year to you…

the listeners who love and support the McMethod Email Marketing Podcast.

Disfrutar.

In this episode, you’ll discover:

* Which email had the highest open rate of any sent from The Gary Halbert Letter ( and what it means to your emails!).

* The contrast between Gary and Bond’s approach to writing and editing sales copy.

* How much time should you spend on each step of your promotion? Bond spells out what separates the A-Listers.

* The “Surf Nazi” secret Bond used to compel readers of his book.

* The Halbert twist on a classic copy idea that will supercharge your sales writing.

Mentioned:

* Carlos’ Bond’s website

* The Gary Halbert Letter

*

" rel="noopener noreferrer">Bond Halbert’s books

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

Bond Halbert: …so I did it again I went back to our list and I said what are the classic

marketing books I want to tie this to and I chose scientific advertising and the Robert Collier letter book right

because those are the books my dad recommended all the time first and so I wrote this email and it was pretty

successful because it was called you know it got the highest open rate of any of any email ever sent from the Gary

Halbert letter – in fact it was at 52 but the last time I checked it was a 54 percent open rate and that’s huge that’s open right yeah absolutely has been unscrubbed right it’s a big list that’s unscrubbed and then built over

decades yeah you know it’s easy to get a email and then you what you do is then send another email to only the people who opened your last email you know you can you can play tricks and those

numbers this was this was an

honest-to-god fifty-four percent open

rate on a list that was that’s that it

had no filtering no enhancements and

just absolutely the opposite of what you

would do to boost your in your openness

anyway so I sent it and I promoted them

I promoted it with those other books and

all three of those books made it into

the top four of Amazon again right and

now when you go and you look at these

other books that are classically being

sold you get told you know to go buy

them now there’s a lot of stuff that I

left out about how I did this or how I

did that you know and things like you

know that to make that all happen but

the lesson in that story was to

experiment and see if it works and then

try and replicate your results and if

you can replicate your results then you

have something that you can do and take

to other people you can take it to other