A copywriting living legend returns to the podcast.

If you go back to Episode #44, David gave great advice on “Hot Button” Emotional copy.

He’s on the copywriting Mount Rushmore…

he worked for the legendary David Ogilvy…

and he holds several current controls with big publishers.

How does he get into the mind of the prospect and learn what makes them tick?

David lays out several simple and easy ways to gain that insight.

His lifetime of experience makes learning from him straightforward and clear.

This episode is one to come back to again and again.

In this episode, you’ll discover:

* The “method acting” way to slip into your prospect’s shoes. (How to get into the deeper issues which make persuasion easy).

* The one mistake copywriters make that kills the sale right from the start. (Make sure your copy stays in THIS form).

* How to sharpen and tighten your copy today by creating this one thing over and over.

* Shocking confessions of presidents and top salesmen. Get your copy sizzling from the start.

* The often-overlooked strategy that has become the secret weapon of the smartest marketers.

Mentioned:

* David’s website

* Ogilvy & Mather

* John Carlton

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

Hey everybody, welcome back to the podcast and today we have a very special guest I’ve been looking forward to for awhile

he is a legend and copywriting circles. Brian Kurtz, who we had on the show previously, refers to him as one of the Mount Rushmore of Boardroom copywriters. David Deutsch welcome to the show.

David Deutsch: Well thanks, it’s great to be here.

David Allan: Yeah, it’s really exciting to have you on the

show. This is a real pleasure and an honor.

David Deutsch: I appreciate that. I appreciate

that nice introduction.

David Allan: Well, you are a legend amongst copywriters and everyone who listens to the show a lot we have a lot of copywriters, of course we’ve had a lot of copywriters on

the show and some some famous ones as well but you’re seen as sort of that top A-list pinnacle so maybe let’s go back

to the very beginning and start with your superhero origin story. How did you get into this?

David Deutsch: well I got into it just I found myself working at an ad agency in New York Ogilvy and Mather – yeah the big one today one but I was just working there as a temp okay and I

just thought hey as long as I’m here or this advertising stuff looks pretty interesting maybe I could try my hand at

writing so I persisted a little bit and got a chance to do some copy got into you know full-time doing copy and that’s, that was the origin it was very unintentional like oh I’m here at Ogilvy

I guess…

David Allan: what was the culture like

working there well you know it’s funny

it’s like when you grow up in New York

City you don’t or you know like a fish

in water doesn’t really think of it as

being in water so you just sort of think

well this is what all advertising

agencies are like they’re founded but

they’re big they’re founded by a genius

you know they have a teaching culture

but it was you know it was very unique