Kevin Rogers is a fellow performer.

For the better part of 10 years, he was a hardcore standup comedian making his living on the road.

Looking into the future, he saw older comedians who hadn’t “made it” and decided to shift gears.

With the help of a close friend, he found the world of copywriting.

Another comedian friend was also a little ahead of him on the very same path.

His first “sales letter” was a mocking treatise for a self-pleasuring device.

His friend told him it was better than 70% of the copy he came across.

From finding his first clients to advice he received from copywriting legends…

…this episode delivers the goods and may re-shape the way you’re molding your copy career

Dive in and listen now.

In this episode, you’ll discover:

* What are the top mistakes Kevin hears from the client side of the copywriting business.

* Kevin’s best piece of advice for every copywriter entering the field. (The two-part process for standing out.)

* The “slippery banana syndrome” of the early stages of your copy career. How Kevin brought his focus in tight and his copy done.

* HThe number one mistake people considering a copy career make. (It has nothing to do with getting good at copy.)

* Kevin learned faster and escaped impostor syndrome with THIS advice from two legends.

Mentioned:

* Copy Cheif Community

* Kevin’s Podcasts

* John Carlton

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody, we’re back for another edition of the podcast I’m David Allan from makewordspay.com – we have a very

special guest today on the show, someone I’ve been looking forward to talking to for a long time he is a copywriter or a freelancer – you know mentors other copywriters he has a

wildly successful forum and stuff for copywriters that you may already be guessing who I’m talking about he’s also a

stand-up comedian… Kevin Rogers welcome to the show.

Kevin Rogers: Thanks for having me brother, I’m looking forward to the conversation

David Allan: Yeah it’s been good I’ve we have some

interesting things in common including when I started my own podcasts that I did called Takeover Tuesday and you

started the Truth in Marketing podcast I believe we were using the same music – by some weird we’ve been gone looking

for the same royalty-free music

Kevin Rogers: Right, exactly funny they think one of us is that’s a cool they picture us in there like conducting the band

David Allan: So let’s let’s go back maybe you know I’m sure a lot of people you know know maybe a little few things about you for those who are completely brand-new let’s go back to your sort of superhero origin story you know how did you get into all this marketing stuff.

Kevin Rogers: Yeah well it’s a pretty long and sordid tale so I’ll I’ll give you the highlight reel it’s you know I was a confused young teenagers I think we’re all supposed to be but you know 17 my kids 14 now and like other parents of kids his age are mapping out their entire professional lives you know it’s this all this pressure to know exactly what they want to do with the rest is crazy so yeah 18 and to win like deadbeat jo...