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Episode #180 – Jon Buchan On Cold Emailing Strategies To Make People Open, Read and Reply. (Even Massive Brands)
Jon Buchan’s first cold email…
a bulleted list of his skills…
landed him his first digital marketing job.
When word of mouth referrals dried up
after a while…
he realized he had no way to gain new business.
So he did what “every Brit” does in that situation.
He got blind drunk and in the fog crafted a cold email to send
to prospects.
What happened next was shocking.
Large corporations like Hewlett-Packard, Red Bull, Symantec and more began to respond.
He’d get replies like…
“My client sent me your spam email and we’d like to meet you to discuss opportunities.”
He used the same types of email to land people endless job interviews…
to get himself on podcasts…
and now he’s started a rapidly-growing Facebook community.
Listen to this episode as Jon teaches exactly what he’s writing in his fabulous emails.
B2B doesn’t have to be boring to boring communication any longer.
In this episode, you’ll discover:
* Use this rapport-building superpower to forge new relationships and create uniqueness.
* How stories endure…the PR savvy of dead celebrities.
* 3 foundational formulas to break through and stand out. You’ve fallen “victim” to these yourself…every day…without putting it all together.
* Weaknesses become towering strengths with a few simple words.
* How to express yourself and have reams of new clients thank you for it.
Mentioned:
* Jon’s “Charm Offensive” Group
* Charm Offensive
* Samples of Jon’s emails on Twitter
* David Allan’s Make Words Pay
Intro and outro backing music: Forever More by CREO
David Allan:Hey everybody we’re back for another edition of the podcast. I’m David Allan for makewordspay.com – the host as per usual and we have a very exciting guest on here today because I think this guy for lack of a better term really gets it. He is a specialist in cold outreach. He’s really a copywriter in disguise I don’t think he’d really like to be labeled a copywriter and he’s really taken humor and sort of infused that into marketing practices to gain new clientele. And I’m probably going to butcher his name but John Buchan welcome to the show.
Jon Buchan: Thank you very much.
David Allan:Well welcome to the show. I think this is really good because I learned about you very recently and I loved some of the things you had to say. I read some of your read posts and so forth from the past and I think you’re just going to have a very exciting thing too because a lot of freelance copywriters which you know is a big audience. They’re not really sure for for a good chunk of time like how to actually go out and get clients. It seems to be a real big stumbling point. So maybe take us back from the very beginning before you got into all of this what were you doing and how did you end up here.
Jon Buchan: Yes. Let’s see if I said I did come back so I’m always being in business. And I had a lot of business. And after a few years decide how I wanted to move to London and work for digital marketing agency. That was actually probably my first cold email just thinking about it. I’ve not said this before but I just sent...
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By The McMethod Email Marketing PodcastJon Buchan’s first cold email…
a bulleted list of his skills…
landed him his first digital marketing job.
When word of mouth referrals dried up
after a while…
he realized he had no way to gain new business.
So he did what “every Brit” does in that situation.
He got blind drunk and in the fog crafted a cold email to send
to prospects.
What happened next was shocking.
Large corporations like Hewlett-Packard, Red Bull, Symantec and more began to respond.
He’d get replies like…
“My client sent me your spam email and we’d like to meet you to discuss opportunities.”
He used the same types of email to land people endless job interviews…
to get himself on podcasts…
and now he’s started a rapidly-growing Facebook community.
Listen to this episode as Jon teaches exactly what he’s writing in his fabulous emails.
B2B doesn’t have to be boring to boring communication any longer.
In this episode, you’ll discover:
* Use this rapport-building superpower to forge new relationships and create uniqueness.
* How stories endure…the PR savvy of dead celebrities.
* 3 foundational formulas to break through and stand out. You’ve fallen “victim” to these yourself…every day…without putting it all together.
* Weaknesses become towering strengths with a few simple words.
* How to express yourself and have reams of new clients thank you for it.
Mentioned:
* Jon’s “Charm Offensive” Group
* Charm Offensive
* Samples of Jon’s emails on Twitter
* David Allan’s Make Words Pay
Intro and outro backing music: Forever More by CREO
David Allan:Hey everybody we’re back for another edition of the podcast. I’m David Allan for makewordspay.com – the host as per usual and we have a very exciting guest on here today because I think this guy for lack of a better term really gets it. He is a specialist in cold outreach. He’s really a copywriter in disguise I don’t think he’d really like to be labeled a copywriter and he’s really taken humor and sort of infused that into marketing practices to gain new clientele. And I’m probably going to butcher his name but John Buchan welcome to the show.
Jon Buchan: Thank you very much.
David Allan:Well welcome to the show. I think this is really good because I learned about you very recently and I loved some of the things you had to say. I read some of your read posts and so forth from the past and I think you’re just going to have a very exciting thing too because a lot of freelance copywriters which you know is a big audience. They’re not really sure for for a good chunk of time like how to actually go out and get clients. It seems to be a real big stumbling point. So maybe take us back from the very beginning before you got into all of this what were you doing and how did you end up here.
Jon Buchan: Yes. Let’s see if I said I did come back so I’m always being in business. And I had a lot of business. And after a few years decide how I wanted to move to London and work for digital marketing agency. That was actually probably my first cold email just thinking about it. I’ve not said this before but I just sent...