Episode # 102. Today, our guest is Jake Nelson, General Manager at ZT Distribution. Jake discusses what it takes for a small/emerging brand to work with a regional distributor and what he looks for and requires to work with a brand. Jake also discusses what services a regional distributor provides to a small/emerging brand. Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify, or on our YouTube channel. Plus, give us a follow on LinkedIn. Learn more at https://www.road2retail.com.Among the topics covered with Jake today include:What do you look for in a small/emerging brand?What tells you a brand is ready for retail? What are the requirements and capabilities an emerging brand needs to work with a regional distributor?What are the promotional support elements and assets an emerging brand must have to be successful? What is the best way to work with a regional distributor? Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify, or on our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at https://www.road2retail.com.Running a retail business means making nonstop decisions—inventory, staffing, marketing, tech. The SKUpe is the weekly newsletter designed to help you make smarter calls, faster.Curated by industry experts, The SKUpe delivers clear, trustworthy insights on what’s working for small and mid-sized retailers today. Join 20,000 owners and operators who rely on it to stay sharp and ahead of the game.Subscribe at t-h-e-s-k-u-p-e dot c-o. Please subscribe : https://www.theskupe.co/?cid=678aaa6cd5126?cid=679bca6723dd3