Episode # 163

On the Road 2 Retail today, we talk about brand building with Jesse Bartley- Chief Commercial Officer at Scent Beauty. Listen to how Jesse and the team established criteria for the fragrance brands they purchase or the celebrity-driven brands they launch from scratch. Additionally, the importance of the partnerships they have established to build their business across the globe. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. Specific topics discussed today include: - How the idea for a DTC fragrance company came about- The thinking behind building brands from the iconic Stetson brand to the Sabrina Carpenter Sweet Tooth fragrances collection - The importance of authenticity- consumers know when it's not present- Scent Beauty's use of social media and digital marketing plans are unique to each brand- Not all brands belong in every retailer!- A Knicks fan!Follow the Road 2 Retail podcast on the following platformsApple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to our sponsors:Market Performance Group- A leading omni channel commerce. agencyhttps://www.marketperformancegroup.comRetail and Response- a media companyhttps://www.retailandresponse.comBig Chalk- The Emerging Brands Launch & Growth Toolkit gives you retailer-ready evidence to answer every buyer’s hardest question before they ask – gaining shelf space through consumer-led insights, not hope.https://bigchalk.co/emerging-brands-launch-growth-toolkit/Enjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 163. On the Road 2 Retail today, we talk about brand building with Jesse Bartley- Chief Commercial Officer at Scent Beauty. Listen to how Jesse and the team established criteria for the fragrance brands they purchase or the celebrity-driven brands they launch from scratch. Additionally, the importance of the partnerships they have established to build their business across the globe. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. Specific topics discussed today include: - How the idea for a DTC fragrance company came about- The thinking behind building brands from the iconic Stetson brand to the Sabrina Carpenter Sweet Tooth fragrances collection - The importance of authenticity- consumers know when it's not present- Scent Beauty's use of social media and digital marketing plans are unique to each brand- Not all brands belong in every retailer!- A Knicks fan!Follow the Road 2 Retail podcast on the following platformsApple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to our sponsors:Market Performance Group- A leading omni channel commerce. agencyhttps://www.marketperformancegroup.com

Retail and Response- a media companyhttps://www.retailandresponse.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode #162 Today the Road 2 Retail is on the road in the greater Tampa-St. Pete area on site with Eagle Labs Inc. Eagle Labs is an incredible contract manufacturer for the OTC, health & beauty, and vitamin & supplements industries. We have been to many facilities over the years and the Eagle Labs facilities and commitment to quality are truly world class. We met with Michael Law- Chief Commercial Officer and Jana McDermott- Senior Sales Manager and discussed their operations and capabilities regarding how they help brands grow and manage their business. Details on how to follow the show are below. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Our discussion with Michael and Jana today touched on the following subjects: - Jana started the discussion by reviewing the extensive number of product forms they are capable of creating for their clients- Michael walked us through their commitment to quality, their extensive list of certifications, and an overview of their product development group- Eagle Labs can help emerging brands through its end-to-end fulfillment operations offered to clients- A checklist of what a brand should look for when searching for a contract manufacturing partner (tip: don't skip a site visit!)- Eagle Labs also offers a view on what they look for in a brand partner- Michael is a fan of AC/DC and Rush. Management approves of these selections!Follow the Road 2 Retail podcast on the following platforms:

Apple podcasts-https://lnkd.in/gs3BfXbd

Spotify- https://lnkd.in/ewWcnYpY

YouTube channel- https://lnkd.in/gH2Dk_q6.

Thanks to our sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.emersongroup.comFloret- A deduction management platformhttps://www.tryfloret.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Usually at the Road 2 Retail we share stories about emerging brands, but today we are going to offer some thoughts and observations about a re-emerging brand: The New York Knicks.  And after 53 years of near irrelevance—and testing the limits of even their staunchest fans- the Knicks re-emerged in a big way by winning the NBA Championship series vs the San Antonio Spurs.  The feeling of indescribable euphoria was worth the wait!

Episode # 161. The Road 2 Retail attended 'The Future of Commerce 2020+ GROCERY" meeting event held last week at The Gaylord Hotel in Nashville. This excellent event covered a diverse set of topics preparing retailers, brands, and service providers for what the future may very well look like in a very few short years. Change is coming... and it's already here! Well done by The Emerson Group, Haleon, Retailmediaiq, WSL, and oolie.

Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. Listen to the episode to get the full flavor of this excellent event. A sample of the topics covered include: - Scott Galloway gives us a look into current events and trends he sees impacting us in the near future. GLP-1's and Space were key discussion points.- Ways both consumers and retailers are recognizing that 'food is medicine'- Carrie Underwood discusses women's health and how she and her team are positioning the HiNote brand- Ex Navy SEAL Jocko Willink shared his views on SEAL leadership and how these characteristics can be applied in the business world. His brand, Jocko Fuel, is rolling!- What the grocery shopper of the future will expect and how brands and retailers can prepare- The multifaceted power of TikTok!- Hear how The Store is impacting the Nashville community to relieve some pressure from families fearing food insecurityFollow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd

Spotify- https://lnkd.in/ewWcnYpY

YouTube channel- https://lnkd.in/gH2Dk_q6.

Thanks to our sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.emersongroup.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 160: On today's show the Road 2 Retail team speaks with Sudu Gupta, the CEO & Founder of Mirchi Labs. Sudu shares the struggles small and emerging brands have in the product set-up process at retailers and the details required to be successful.

Please follow the Road 2 Retail podcast (details below). Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.

Among the topics covered today include:

- The struggle is real to get items set up at retailers in the US

- The information a brand needs in advance of the set-up process-

- Timing is everything-

-Pricing is critical to a brand’s success- understand every line item in the P&L

- The role of AI in catalogue operations

- Advice for small and emerging brands just starting out

- A fan of the Amazon brand

Follow the Road 2 Retail podcast on the following platforms

:Apple podcasts-https://lnkd.in/gs3BfXbd

Spotify- https://lnkd.in/ewWcnYpY

YouTube channel- https://lnkd.in/gH2Dk_q6.

Thanks to our sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.emersongroup.com

Big Chalk

The Emerging Brands Launch & Growth Toolkit gives you retailer-ready evidence to answer every buyer’s hardest question before they ask – gaining shelf space through consumer-led insights, not hope.

https://bigchalk.co/emerging-brands-launch-growth-toolkit/

Mirchi Labs web site- https://www.mirchilabs.com

Enjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Want to be on the show? DM us on LinkedIn!

Episode # 159: On today's show the Road 2 Retail team speaks with Colleen Kavanagh, the CEO and founder of Zego Foods and Civic Montana. Colleen shares her insights and learnings on her journey to provide healthy food to consumers and the importance of consumer facing purity verification. Please follow the Road 2 Retail podcast (details below). Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.Among the topics covered today include: - The benefits of having your own brand and being an ingredient supplier- The importance of consumer facing purity verification- Using AI to grow the Zego Foods brand- Her decision process when entering brick and mortar retail- Vehicles the Zego brand uses to drive trial and awareness- What does raising money look like?- A huge SF Giants fan and admirer of Maggie RogersFollow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to our sponsors:

The Emerson Group- A trusted CPG partner and omni channel expert to brands

https://www.emersongroup.com

Retail and Response- a media companyhttps://www.retail and response.comZego web site- https//www.zegofoods.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Want to be on the show? DM us on LinkedIn!

Episode #158: On today's show the Road 2 Retail team speaks with Mark Young, the CEO of Jekyll & Hyde Labs and the author of the “27 Unbreakable Rules- Build a 100+ MM. Brick & Mortar CPG Brand”. Mark offers a wealth of insight and experience to emerging brands. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.Among the topics covered today include: - The importance of creating a brand that founders believe in- if you don’t believe in your brand no one else will.- A brand must meet a consumer need not just yours as a founder.- What do emerging and challenger brands must get right out of the gate?- Why is pricing so important as a brand enters retail?- How should brands think about expansion- more retailers? More SKUs?- An F1 McLaren fan with a dose of Black SabbathFollow the Road 2 Retail podcast on the following platforms:

Apple podcasts-https://lnkd.in/gs3BfXbd

Spotify- https://lnkd.in/ewWcnYpY

YouTube channel- https://lnkd.in/gH2Dk_q6.

Thanks to our sponsors:

Market Performance Group- A leading omni channel commerce agencyhttps://marketperformancegroup.com

Eagle Labs- A manufacturer of consumer healthcare productshttps://wwweaglelabsinc.comFor our Road 2 Retail Listeners Mark is offering his book 27 Unbreakable Rules- Build a 110+ MM brick-and-mortar brand. Click on the link below for your [email protected] & Hyde web site-Home | Jekyll + Hyde LabsEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Want to be on the show? DM us on LinkedIn!

Episode #.157 Today the Road 2 Retail team spends time with Courtney Law- Head of Creator Partnerships at Boldify. Hear how Boldify is driving awareness and demand differently across the Amazon and Tik Tok Shop platforms for their unique hair care brand. Details on how to follow the show are below. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Discussion points with Courtney today include: - How Boldify is different from other products for thinning hair- The different approaches Boldify utilizes on the Amazon and Tik Tok Shop platforms to build their business- Their approach to recruiting and managing affiliates on Tik Tok Shop- Courtney demystifies how affiliates are compensated (spoiler: many ways to address!)- How Boldify successfully manages its business across sales channels while avoiding pricing conflicts- Abandoned the Red Sox for the Yankees!Follow the Road 2 Retail podcast on the following platforms:

Apple podcasts-https://lnkd.in/gs3BfXbd

Spotify- https://lnkd.in/ewWcnYpY

YouTube channel- https://lnkd.in/gH2Dk_q6.

Thanks to our sponsor: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://theemersongroup.com

Big Chalk is a marketing analytics and outsourcing company that partners with leading consumer brands and retailers to tackle their business challenges and capture their greatest opportunities.

https://www.bigchalk.coEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 156On today's show the Road 2 Retail team speaks with Caroline Grace, founder and CEO at Product & Prosper. Product & Prosper helps small and emerging brands with brand strategy, product feedback, and sales development on the wholesale platform Faire. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.Among the topics covered with Caroline Grace today include: - Why a brand must have vision and a purpose to succeed- What is the 10 P’s methodology used by Product & Prosper?- What an emerging brand must get right at launch?- What mistakes do emerging brands make most frequently?- The best advice Caroline would give to a brand just starting out- Greatest career influences: Grace Beverley, Donald MillerFollow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to our sponsor: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://theemersongroup.comThanks to our sponsor- Floret, a deduction management platformwww://https:tryfloret.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Want to be on the show? DM us on LinkedIn!