Warren Buffet’s most important decision is not gauged off profit potential.

Shocking huh?

The man is who he is because he makes sure he can’t lose.

Warren Buffet hedges his bets.

When you do this with your business,

You CAN’T be unsuccessful.

Do you have a safety net in case Google, your ONE traffic source, gives you a solid backhand?

What about if your only product all of a sudden has a new powerful big-dog competitor?

You need to hedge your bets.

You need to spread your business into a stable entity with multiple ways to support itself.

From multiple products, to various traffic sources and a strong email list,

HEDGE.

Because one day something will happen..

Something always happens.

It’s a matter of how you’re going to handle this “somehing”

If you’ve got your bet’s hedged, then you’re sitting pretty.

And you don’t have to do anything.

Listen in and collect some unknown treasure Freddy Lansky has for you today.

Come away with ideas that will get your business the security that it needs.

Because you can’t ever know HOW things will change,

..so you MUST be prepared for the worst.

 

In this episode, you’ll discover:

* a tactical way for you to split your autoresponder sequences and win (segment your people for better conversions across the board)

* why you should never say the phrase “It’ll never happen to me” (the second you do… it will)

* how to add discount and urgency to your sales funnels in order to explode sales (they’re called deadline funnels)

* the upcoming resurgence of direct mail (I hope you like the taste of envelope glue)

* how to hedge your bets and why it is not a choice

* the best way to mix up traffic between affiliate referrals, Google, Youtube, natural word of mouth, and more

* why there is no reason to avoid reaching out towards additional income streams as long as it doesn’t take any of your personal time (80/20 is tried and true, but this is a way to still focus on other ventures)

* the bigger you are, the farther into debt you risk into falling if this happens to you

* why you should also be diversifying your email marketing… even the safest bets need a hedge

* how only having one channel is like having a table with only one leg

* the growing need for you to listen to this podcast will only grow bigger in the coming days.. ; )

* the must have trait that you need to grow forever (you’ve heard it before, and you need to hear it again)

Mentioned:

* Infusionsoft

* Deadline Funnels

* All The Money In The World – book

* MONEY – book

* unbounce

* Brian Kurtz

* Tim Ferriss

* No Hat Digital House

* DCBKK

Intro and outro backing music: Forever More by CREO

 

Raw transcript: