<p>In this episode of #TheGTMPack podcast, we interview Julia Winn, Head of Marketing at Air Traffic Control based in Mill Valley, California.

In this conversation, we dig into:

💡 Tips for marketers on effectively deploying ABM campaigns
💡 How to scale an account-based marketing (ABM) war room
💡 Advice for GTM leaders on cultivating a positive culture at a startup

& more!

#abm #b2b #marketing #cmo #accountbasedmarketing</p>

In this episode of #TheGTMPack podcast, we interview Julia Winn, Head of Marketing at Air Traffic Control based in Mill Valley, California. In this conversation, we dig into: 💡 Tips for marketers on effectively deploying ABM campaigns 💡 How to scale an account-based marketing (ABM) war room 💡 Advice for GTM leaders on cultivating a positive culture at a startup & more! #abm #b2b #marketing #cmo #accountbasedmarketing

<p>In this episode of #TheGTMPack podcast, we interview Julia Winn, Head of Marketing at Air Traffic Control based in Mill Valley, California.

In this conversation, we dig into:

💡 Tips for marketers on effectively deploying ABM campaigns
💡 How to scale an account-based marketing (ABM) war room
💡 Advice for GTM leaders on cultivating a positive culture at a startup

&amp; more!

#abm #b2b #marketing #cmo #accountbasedmarketing</p>

Episode 104: Scaling An ABM War Room

A podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule, on this show, we interview top business leaders from CEOs to product marketing professionals in an effort to learn how the best go-to-market! Jorge is a long-time startup entrepreneur who has worked at top technology companies in Silicon Valley and New York such as Twitter (now X), MoPub (sold to Twitter), and more.

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Episode 104: Scaling An ABM War Room

Episode 104: Scaling An ABM War Room