The GTM Pack Show

Episode 104: Scaling An ABM War Room


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In this episode of #TheGTMPack podcast, we interview Julia Winn, Head of Marketing at Air Traffic Control based in Mill Valley, California.

In this conversation, we dig into:
šŸ’” Tips for marketers on effectively deploying ABM campaigns
šŸ’” How to scale an account-based marketing (ABM) war room
šŸ’” Advice for GTM leaders on cultivating a positive culture at a startup
& more!
#abm #b2b #marketing #cmo #accountbasedmarketing

...more
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The GTM Pack ShowBy Assetmule