The GTM Pack Show

By Assetmule

A podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule, on this show, we interview top business leaders from CEOs to product marketing professionals in an effort to lea... more

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FAQs about The GTM Pack Show:

How many episodes does The GTM Pack Show have?

The podcast currently has 96 episodes available.

The GTM Pack Show episodes:

September 09, 2024 Episode 99: Make Sales Easier!
In this episode of #TheGTMPack podcast, we interview Nigel Edelshain, Blogger, B2B Sales at Sales 2.0 based in New York City.
In this conversation, we dig into the details of his new eBook Make Sales Easier!

Download the eBook today: https://bit.ly/makesaleseasier
& more!
#b2b #gtm #sales #selling #saas
...more
24min
August 30, 2024 Episode 95: Busting The Storytelling Myths of B2B SaaS
In this episode of #TheGTMPack podcast, we interview Doug Landis, Chief Executive Officer at DL ADVISORY based in San Francisco, CA.
In this conversation, we dig into:
💡 Myths about storytelling at early-stage companies & large established brands
💡 How to approach developing your company, customer, & personal stories
💡 What SaaS brands should do to develop a MOAT
& more!
#revenue #b2b #gtm #sales #ceo #video #storytelling #leadership #personalbranding #marketing #productmarketing
...more
30min
August 28, 2024 Episode 94: How to Develop and Share Your Personal Brand Stories
In this episode of #TheGTMPack podcast, we interview J. Ryan Williams, CEO & Executive Producer at ANTEATER MEDIA based in Seattle, WA.
In this conversation, we dig into:
💡 How sales leaders, sales reps & founders discovery their personal stories
💡 How sales teams build pipelines & generate sales through short-form videos on social media
💡 How to develop trust and build connections with your buyers using video
& more!
#revenue #b2b #gtm #sales #ceo #video #socialselling #leadership #personalbranding
...more
20min
August 28, 2024 Episode 93: The Journey from Growing Revenue to Recruiting Teams
In this episode of #TheGTMPack podcast, we interview Matt L Marshall, Partner at The Catalyst based in the San Francisco Bay Area, CA.
In this conversation, we dig into:
💡 Key takeaways from the journey from CRO to executive recruiter
💡 What CEOs should look for when hiring a new CRO
💡 Practical wisdom for leaders to make their journey sustainable & effective
& more!
#revenue #b2b #gtm #sales #ceo #management #salesleadership #leadership #cro
...more
36min
August 28, 2024 Episode 92: Why The Vast Majority of Sales Orgs Are Failing To Hit Their Goals
In this episode of #TheGTMPack podcast, we interview Drew Spitzer, B2B Startup Sales Consultant at Full Pipeline Consulting & Account Executive at Orum based in Oakland, CA.
In this 4th of July 2024 🎆 conversation, we dig into:
💡 Key takeaways from the journey from SDR leader to AE
💡 Why the vast majority of sales organizations are failing to hit their goals
💡 How to prioritize accounts and focus efforts on revenue generation
& more!
#revenue #b2b #gtm #sales #salesdevelopment #ae #sdr #salesleadership
...more
31min
August 01, 2024 Episode 91: Lessons on B2B Brand Building from Gong.io's Mastermind Leader
In this episode of #TheGTMPack podcast, we interview Udi Ledergor, Chief Evangelist & former CMO at Gong.io based in San Francisco, CA.
In this conversation, we dig into:
💡 How to convince your CEO/board to take a bold approach to brand building
💡 How to make content so good that people would pay for it
💡 How to develop authentic marketing & sales team alignment
& more!
#revenue #b2b #gtm #sales #pmm #branding #cmo #marketing #cro #ceo
...more
29min
July 30, 2024 Episode 90: 3 Keys to Outbound Success
In this episode of #TheGTMPack podcast, we interview Martin Aguinis, Samuel Shandler, & Sam Edwards of SendtoWin based in New York, Miami, & Los Angeles.

In this conversation, we dig into SendtoWin's 3 keys to outbound prospecting success which include:
💡 Deliverability - Make sure your emails don't get caught in spam!
💡 Copywriting - Deliver copy that's tailored to your target persona!
💡 Targeting - Use accurate data to reach the right persona with the right message!

& more!

#prospecting #b2b #gtm #sales #outboundprospecting #salesdevelopment #outbound
...more
19min
July 30, 2024 Episode 89: Why Competitive Battle Cards Suck!
In this episode of #TheGTMPack podcast, we interview Talya Heller G. 💡Competitive Positioning Advisor and Founder at Down to a T based in Austin, TX.
In this conversation, we dig into:
💡 What EFFECTIVE competitive intelligence looks like at a B2B SaaS company
💡 Why competitive battle cards SUCK & the better solutions
💡 How to get sales reps to adopt the assets made by product marketing
& more!
#productmarketing #b2b #gtm #sales #pmm #compeitiveintelligence
...more
26min
July 30, 2024 Episode 88: Product marketing lessons when selling to B2B vs B2C vs B2G markets
In this episode of #TheGTMPack podcast, we interview 🚘 Nitin Kartik, 🏆 Top Product Marketing Voice based in the Lawrence, New Jersey area.
In this conversation, we dig into:
💡 How to compare & contrast B2B vs B2C vs B2G markets
💡 Key approaches to hitting your PMM team's number
💡 How to address optimizing retention from the PMM point of view
& more!
#b2b #gtm #sales #productmarketing #saas
...more
26min
July 29, 2024 Special Webinar: How to Map Your Buyer's Journey for PMMs
In this #TheGTMPack webinar, top product marketing expert Nitin Kartik, & Justin Dorfman, Co-founder & CEO at AssetMule break down how to map your buyer's journey for product marketers.
Talking points include:
💡 Where to start to understand the buyer's journey
💡 The stages of the buyer's journey
💡 How we should think about touchpoints across
the stages of the buyer's journey
💡 How to personalize and target assets during the buyer's journey
💡 How to measure product marketing’s impact on the buyer's journey
💡 How to think about the future of buyer journeys, especially with AI
#productmarketing #pmm #gtm #salesenablement
...more
36min

FAQs about The GTM Pack Show:

How many episodes does The GTM Pack Show have?

The podcast currently has 96 episodes available.