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Episode 110: How To Launch a Powerful Win-Loss Analysis Program
In this episode of #TheGTMPack podcast, we interview Drew Giovannoli, Founder at Buried Wins based in Austin, TX.
In this conversation, we dig into:
š” When to research versus just go sell and talk to the market
š” Who is your target? (And why it's not just closed lost)
š” How to avoid deliverables getting "stuck on the shelf"
& more!
#gtm #b2b #leadership #marketing #productmarketing #pmm #winlossanalysis #podcast
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By AssetmuleIn this episode of #TheGTMPack podcast, we interview Drew Giovannoli, Founder at Buried Wins based in Austin, TX.
In this conversation, we dig into:
š” When to research versus just go sell and talk to the market
š” Who is your target? (And why it's not just closed lost)
š” How to avoid deliverables getting "stuck on the shelf"
& more!
#gtm #b2b #leadership #marketing #productmarketing #pmm #winlossanalysis #podcast