Simone Caporale, an internationally renowned bartender and operator, swings by the Bar Hacks podcast to talk spirits, branding, the guest experience, and operations.

Noticing a gap in the industry and seeing a way to lend his expertise to help grow spirits brands, Simone and Luca Missagli founded Cocktail Concierge, a brand-building agency focusing on craft spirits brands. One of the most recent brands Cocktail Concierge has helped introduce to the world is Amaro Santoni.

Of course, Simone is also one of forces behind SIPS Drinkery House, number three on the World's 50 Best Bars list, and the World's Best Bar according to Tales of the Cocktail. Simone shares his thoughts on what he thinks makes SIPS so successful, why he views service as a privilege, three tips operators can implement today to plant the seeds for long-term success, and more!

Amaro Santoni: https://www.amarosantoni.com/

Cocktail Concierge: https://www.cocktail-concierge.co.uk/

SIPS Drinkery House: https://www.instagram.com/sips.barcelona/

Simone Caporale: https://www.instagram.com/simonecaporale_/

Bar Hacks podcast: https://www.instagram.com/barhacks/