Welcome back! Today you’ll meet Aaron Carter. Aaron is a former Army Field Artillery officer who transitioned in June 2014 and launched his career in a Professional Sales role at Cordis. Cordis is a company that develops and manufactures medical devices for diagnostics and interventional procedures to treat patients suffering from coronary and peripheral vascular diseases. When Aaron started at Cordis in July 2014, Cordis was an operating company with the global healthcare company Johnson & Johnson. Within 9 months of employment, Cordis was acquired by Cardinal Health, a global, integrated healthcare services and products company, providing customized solutions for hospitals, health systems, pharmacies, ambulatory surgery centers, clinical laboratories and physician offices worldwide. The acquisition was quite a change and we spend a few minutes exploring how he navigated those waters and his path to regional sales director.

Aaron has been extremely successful at Cordis. During our conversation he spends a few minutes describing the start of his career in sales, who he was specifically selling to and how he decided to manage his territory. He was promoted from Sales Representative to Regional Sales Director in early 2019. Since then, Aaron hired a team and led them to win the coveted award of Regional Sales Director of the Year. He describes this success by using the concept that Jim Collins describes in his ubiquitous business book Good to Great – first who, get the right people on the bus. He said this concept was one of the major keys to success in his run up to RSD of the Year.

Aaron also provides some excellent advice on how to advance your career in Corporate America. Promotions in the business world are different than in the military. He defines the two key requirements to advance in business:  results and brand. Results likely speak for themselves. Aaron goes into detail on why building your personal brand is crucial to professional growth in business.

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