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Episode 106 - Jennifer Becker of Marshall Dennehey on keeping busy lawyers engaged in business development
Building a book of business is crucial for lawyers, but engaging them in business development can be a challenge. Many lawyers receive little to no exposure to marketing and business development during their education, making it difficult to naturally embrace this vital aspect of their careers.
Today Cam Dobinson is lucky to be joined by Jennifer Becker, Director of Marketing & Business Development at Marshall Dennehey to discuss how to engage busy lawyers in the critical function of business development.
Jennifer and Cam discuss:
- How Jennifer came to her role in legal marketing & business development and the moment she realised the importance of engaging lawyers in BD
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By Passle
5
44 ratings
Building a book of business is crucial for lawyers, but engaging them in business development can be a challenge. Many lawyers receive little to no exposure to marketing and business development during their education, making it difficult to naturally embrace this vital aspect of their careers.
Today Cam Dobinson is lucky to be joined by Jennifer Becker, Director of Marketing & Business Development at Marshall Dennehey to discuss how to engage busy lawyers in the critical function of business development.
Jennifer and Cam discuss:
- How Jennifer came to her role in legal marketing & business development and the moment she realised the importance of engaging lawyers in BD
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