August 15, 2023

Episode 107 - Shade Vaughn of Akin on The Role of Changemaker for Legal CMOs: Driving Actual Change

47 minutes

The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed transformation both within the marketing team and across the wider firm.

This week on the CMO series, Alistair Bone is fortunate to be joined by Shade Vaughn, Chief Marketing & Business Development Officer at Akin Gump Strauss Hauer & Feld, to discuss the role of the CMO as a changemaker and what driving change looks like in practice.

Shade and Ali discuss:

Shade’s career journey and how he came to his current role at Akin

The point in that journey that driving transformation became integral

The importance of ‘intent’ and Shade’s previous experience in this area

How that approach translates in Shade’s work at Akin and how that aligns with the marketing efforts at the firm

The next technology Shade has set his sights on

The biggest mistakes CMOs make in driving change

The sub-skills and experience that marketers looking to become CMOs should develop now

Advice for others looking to be a changemaker across their legal marketing career

...more

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August 15, 2023

Episode 107 - Shade Vaughn of Akin on The Role of Changemaker for Legal CMOs: Driving Actual Change

47 minutes

The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed transformation both within the marketing team and across the wider firm.

Shade and Ali discuss: