What's the question before the question? That's a QBQ. Based on a book by John Miller, Dr. Rubin asks his audience what's your QBQ, what's the real reason you do what you do, what is the motivating factor that's bringing you to success? As John Miller explained in the story about the waiter, it's not what you get from what you do...it's what you give that brings on a higher level of personal accountability.