Just like planning a road trip, building a successful business requires a few key elements. First, you need to ensure that your business is functioning well, just like checking your car before hitting the road. This means having a clear map or goal to work towards, as well as knowing that you have support along the way. Trust me, having someone to keep you company and provide support makes the journey much more enjoyable and easier.

Now, when it comes to setting goals for your business, I believe in focusing on the journey rather than a super specific destination. Instead, break your goals into smaller, more manageable milestones that you can achieve in around three months. These short-term goals will keep you motivated and help you track your progress effectively.

You also need a fully-functioning car, a map and FUEL.

To find out what these are in your own marketing journey, listen to this week's episode!

And if you're interested in making me the co-pilot in your journey, definitely check out the Rocket Fuel here: https://olakowalska.com/rocketfuel