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Episode 109 - Alison Janzen of Torkin Manes on Building an Integrated Approach to Content Marketing
Gone are the days when a website is merely a law firm’s online storefront. Clients now anticipate a higher level of engagement. They seek tailored content, consistently delivered, addressing pertinent topics relevant to their businesses.
In the latest episode of the CMO Series Podcast, Eugene McCormick is delighted to host Alison Janzen, Director of Marketing & Business Development at Torkin Manes. Alison delves into the firm’s integrated approach to marketing and discusses how switching to a content-forward strategy has helped differentiate their lawyers in the market.
Alison and Eugene explore:
- The moment Alison realized the importance of content marketing and why taking a content-forward approach would be pivotal to her work at Torkin Manes
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By Passle
5
44 ratings
Gone are the days when a website is merely a law firm’s online storefront. Clients now anticipate a higher level of engagement. They seek tailored content, consistently delivered, addressing pertinent topics relevant to their businesses.
In the latest episode of the CMO Series Podcast, Eugene McCormick is delighted to host Alison Janzen, Director of Marketing & Business Development at Torkin Manes. Alison delves into the firm’s integrated approach to marketing and discusses how switching to a content-forward strategy has helped differentiate their lawyers in the market.
Alison and Eugene explore:
- The moment Alison realized the importance of content marketing and why taking a content-forward approach would be pivotal to her work at Torkin Manes
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