The biggest fantasy that entrepreneurs, small business owners and creators believe is that if you create something excellent to share, that people will beat a path to your door.

This simply isn’t true.

The Beaten Path doesn’t happen to you, you build it.

You build it by identifying the people who are already predisposed to want it.

Over time, an engaged tribe is the easiest way to build your audience. One engaged tribe member at a time.

Trying to convince people who are not convinced to be convinced is selling, and you’re not a salesperson. At least I hope not.

Thank you,

Dennis Moseley-Williams