There is a really big difference between audience and community. An audience is one-way. Not interactive. Not social. An audience passively watches or reads. An audience doesn’t participate. Or share with others.

On the other hand, a community is a two-way conversation. A living, breathing thing. Extremely interactive. Social. Sure, some people just watch or read, but may also participate and share with their friends.

Here are the keys to building up your community in this week's episode.